The Future of Artificial Intelligence in Public Relations
During my work experience week with The Marketing Pod, it became apparent that artificial intelligence (AI) is a frequent topic of conversation in ...
Blog
The Marketing Pod
An agency out of the ordinary: how The Marketing Pod transforms an understanding into a relationship
What is client relationship management and why should marketing businesses set aside more time and effort for it? This week, The ...
Navigating AI in content: finding a balance between innovation and authenticity
We’ve written about artificial intelligence (AI) a fair few times now. We’ve wondered whether
William Tomaney
Mastering LinkedIn: Lead generation strategies for B2B businesses
We’re not going to lie, at The Marketing Pod we love LinkedIn. There’s a sort of heroic, underdog charm to it that’s seen it rise above arguably ...
Emma Thompson
From surviving to thriving: the importance of wellbeing at work
We’ve all had one of those jobs where the importance of wellbeing at work plays second fiddle to business goals. Remember how ...
James Montgomery
The art of words: Spotlight on content marketing at The Marketing Pod
With The Marketing Pod’s unique structure of five centres of excellence, we’re lucky to be able to pick the brains of people who are experts in ...
How to plan a spectacular corporate event
Think back to the last corporate event you attended. Was it memorable? Can you recall what elements stood out to you, what it was for, who hosted ...
Jessica Keynes
Our 2024 CSAT survey: what lessons have been learned?
If you work with The Marketing Pod, you can rest assured that your voice matters, as our latest customer ...
Are brand archetypes still relevant to marketing today?
Brand archetypes have long been a staple in the marketing toolkit, but in recent times their usefulness has been ...
Emma Crofts
How to establish KPIs for your B2B marketing campaign
As every seasoned marketer knows, planning is everything when it comes to the success of your marketing campaign. Without a clear idea of where ...
Monia Dal Checco
Building credibility and trust: Why PR is a valuable business investment
There is a common misconception that PR is solely a crisis management tool. The reality is that PR is predominantly proactive and vital for ...
Women in utilities and unconscious bias: Our survey results and what we can do about them
As an agency founded by two women from a utilities background, that works with incredible clients from across the utilities industry, we’re ...