Prioritising ethics in PR: What every B2B marketer needs to know
PR professionals are largely responsible for building, managing, improving and protecting a brand’s reputation, which at times puts us in a highly ...
Blog
Claire Fitzgerald
Purpose-led marketing: the end of an era?
It’s no secret that at The Marketing Pod we love working on campaigns that do more than promoting a product or service. As an agency focusing on ...
Monia Dal Checco
Don't just study marketing, live it: five overlooked benefits of a placement year
When thinking about a placement year, the idea of adding an extra 12 months to your university degree can seem daunting, especially if your friends ...
Sam Freeman
Meet the future designer: Erin McCutchion
As a student studying art and business for GCSE, I am very interested in how business, marketing and design blend together. Completing work ...
The Marketing Pod
The Future of Artificial Intelligence in Public Relations
During my work experience week with The Marketing Pod, it became apparent that artificial intelligence (AI) is a frequent topic of conversation in ...
An agency out of the ordinary: how The Marketing Pod transforms an understanding into a relationship
What is client relationship management and why should marketing businesses set aside more time and effort for it? This week, The Marketing Pod gave ...
Navigating AI in content: finding a balance between innovation and authenticity
We’ve written about artificial intelligence (AI) a fair few times now. We’ve wondered whether robots will ever replace writers, explored the need for ...
William Tomaney
Mastering LinkedIn: Lead generation strategies for B2B businesses
We’re not going to lie, at The Marketing Pod we love LinkedIn. There’s a sort of heroic, underdog charm to it that’s seen it rise above arguably more ...
Emma Thompson
From surviving to thriving: the importance of wellbeing at work
We’ve all had one of those jobs where the importance of wellbeing at work plays second fiddle to business goals. Remember how you used to feel when ...
James Montgomery
The art of words: Spotlight on content marketing at The Marketing Pod
With The Marketing Pod’s unique structure of five centres of excellence, we’re lucky to be able to pick the brains of people who are experts in their ...
How to plan a spectacular corporate event
Think back to the last corporate event you attended. Was it memorable? Can you recall what elements stood out to you, what it was for, who hosted it? ...
Jessica Keynes
Our 2024 CSAT survey: what lessons have been learned?
If you work with The Marketing Pod, you can rest assured that your voice matters, as our latest customer satisfaction (CSAT) survey attests. As ...