Influencer marketing: How to make it work for B2B
Influencer marketing is all the rage in the B2C space, and has been for some time. There are many reasons for the proliferation of partnerships ...
Blog
Monia Dal Checco
Should your B2B business still be on X?
The discussion surrounding X (formerly known as Twitter) may have taken an unpleasant and partisan turn. But for many organisations, including B2B ...
William Tomaney
A Visual Guide to Green Messaging
A visual guide to green messaging from The Marketing Pod
The Marketing Pod
Prioritising ethics in PR: What every B2B marketer needs to know
PR professionals are largely responsible for building, managing, improving and protecting a brand’s reputation, which at times puts us in a highly ...
Claire Fitzgerald
Purpose-led marketing: the end of an era?
It’s no secret that at The Marketing Pod we love working on campaigns that do more than promoting a product or service. As an agency focusing on ...
Don't just study marketing, live it: five overlooked benefits of a placement year
When thinking about a placement year, the idea of adding an extra 12 months to your university degree can seem daunting, especially if your friends ...
Sam Freeman
Meet the future designer: Erin McCutchion
As a student studying art and business for GCSE, I am very interested in how business, marketing and design blend together. Completing work ...
The Future of Artificial Intelligence in Public Relations
During my work experience week with The Marketing Pod, it became apparent that artificial intelligence (AI) is a frequent topic of conversation in ...
An agency out of the ordinary: how The Marketing Pod transforms an understanding into a relationship
What is client relationship management and why should marketing businesses set aside more time and effort for it? This week, The Marketing Pod gave ...
Navigating AI in content: finding a balance between innovation and authenticity
We’ve written about artificial intelligence (AI) a fair few times now. We’ve wondered whether robots will ever replace writers, explored the need for ...
Mastering LinkedIn: Lead generation strategies for B2B businesses
We’re not going to lie, at The Marketing Pod we love LinkedIn. There’s a sort of heroic, underdog charm to it that’s seen it rise above arguably more ...
Emma Thompson
From surviving to thriving: the importance of wellbeing at work
We’ve all had one of those jobs where the importance of wellbeing at work plays second fiddle to business goals. Remember how you used to feel when ...
James Montgomery