Decarbonisation and sustainability

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What’s your purpose?

More than ever before, purpose has power.

Brand purpose campaigns drive 15% more market share growth than those that do not focus on purpose. Campaigns that include a social or environmental justice focus are more effective at driving customer acquisition and brand-building.

People feel motivated to do business with organisations that give back, and focusing on purpose is a surefire persuasive factor for those with purchasing power.

If you’re creating products or services that support a low-carbon future, then the world needs to know.

Demand for more sustainable practices can be seen across all channels - from Google searches to LinkedIn posts.

Celebrating your decarbonisation efforts not only raises the profile of your organisation, but inspires others to play their part in reducing their environmental impact too.

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Championing sustainable brands

We create intelligent, purpose-led campaigns for sustainable B2B brands, net zero leaders and businesses innovating for a low-carbon future. We’re passionate about being a green marketing agency, believing sustainable brands should be recognised and shouted about.

If you’re an ambitious, Earth-conscious brand, then we’d love to collaborate.

Empowering green pioneers

From leading green energy suppliers, to innovative cleantech manufacturers and sustainability solutions providers, we’re proud to work with brands making a real difference to the future of our communities and planet.
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The Pod team is passionate about creating campaigns that engage and educate audiences on the long-lasting and broad-ranging benefits of the green economy.

Jenny Hughes, Co-founder of The Marketing Pod

Making a positive impact

As a green business ourselves, we've taken several steps to minimise our environmental impact.
Read more about how we became a green business - and how you can do the same.
Green Team

Forming the Pod Green Team

Green Products

Becoming members of the SME Climate Change Hub

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Implementing hybrid working to reduce commuting

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Taking part in the Cycle to Work Scheme

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Offering a green pension option, helping employees invest in a fossil-fuel-free climate index

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Introducing a comprehensive Corporate Social Responsibility (CSR) strategy

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Starting a green transport policy, encouraging lift sharing

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Adding office recycling bins

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Switching to renewable energy sources

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Joining Stripe, so any payments made to us provide a 0.5% donation to climate change projects

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Swapping office consumables, such as soap and toilet rolls, to alternatives from sustainable sources

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Working towards B Corp Certification

Green marketing essentials guides

manufacturing businesses

For manufacturing businesses

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fast growth businesses

For fast growth businesses

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green marketing essentials

For energy businesses

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