Not just coverage: how PR drives action in B2B
In B2B, converting awareness into action can be tricky. Buying groups weigh risks and seek reassurance before taking action. PR plays a crucial role ...
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Mike Nicholls
5 ways HubSpot can help you stay on top of a PR crisis
In B2B marketing, there are some things you can plan for months in advance: your product launches, your annual events, even your budget review ...
Alexander Costello
B2B PR: mastering the balance between boldness and safety
Would you like your favourite brand of cereal to comment on the Government's environmental agenda? What about your gas supplier, should they have an ...
Monia Dal Checco
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