Not just coverage: how PR drives action in B2B
In B2B, converting awareness into action can be tricky. Buying groups weigh risks and seek reassurance before taking action. PR plays a crucial role ...
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Mike Nicholls
How HubSpot can boost B2B marketing conversion rates
Behind every successful B2B campaign, the pattern tends to be the same: a clear strategy, sharp positioning, brilliant creative, great execution… and ...
Alexander Costello
Why (and how) B2B marketers need to talk nature, not just net zero
You know sustainability. You understand carbon targets and net zero. In fact, it seems to be the topic on everyone’s lips right now. So much so that ...
William Tomaney
Turning insight into action: Lessons from The Marketing Pod’s B2B comms event
The world of B2B communications is evolving fast. As customer expectations shift, sales cycles lengthen and digital noise grows louder, energy and ...
A new era of B2B marketing: Human-led, AI-enabled, commercially smart
About six months ago, I sat down with some of our Podsters in Pod HQ to plot out the next half-a-year or so of content for our website. Of course, no ...
Why your B2B buyer persona isn’t working (and how to fix it)
It might be a tough pill to swallow for many B2B brands, but you might not know your audience as well as you think. We all nod along when someone ...
James Montgomery
LinkedIn articles: the underrated powerhouse for B2B
In the bustling digital arena, where every platform is clamouring for attention, LinkedIn stands apart. With over 1 billion members globally, it’s ...
B2B PR: mastering the balance between boldness and safety
Would you like your favourite brand of cereal to comment on the Government's environmental agenda? What about your gas supplier, should they have an ...
Monia Dal Checco
Influencer marketing: How to make it work for B2B
Influencer marketing is all the rage in the B2C space, and has been for some time. There are many reasons for the proliferation of partnerships ...
Should your B2B business still be on X?
The discussion surrounding X (formerly known as Twitter) may have taken an unpleasant and partisan turn. But for many organisations, including B2B ...
A constant presence: mastering always-on marketing for lasting success
We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your name ...
Raven Wheatley-Hawkins
The need for authenticity in B2B marketing content
Content marketing has a saturation problem. Social media platforms, blogs and sponsored collaborations are providing endless opportunities for B2B ...
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