Blog

The world of B2B communications is evolving fast. As customer expectations shift, sales cycles lengthen and digital noise grows louder, energy and ...

About six months ago, I sat down with some of our Podsters in Pod HQ to plot out the next half-a-year or so of content for our website. Of course, no ...

It might be a tough pill to swallow for many B2B brands, but you might not know your audience as well as you think. We all nod along when someone ...

In the bustling digital arena, where every platform is clamouring for attention, LinkedIn stands apart. With over 1 billion members globally, it’s ...

Would you like your favourite brand of cereal to comment on the Government's environmental agenda? What about your gas supplier, should they have an ...

Influencer marketing is all the rage in the B2C space, and has been for some time. There are many reasons for the proliferation of partnerships ...

The discussion surrounding X (formerly known as Twitter) may have taken an unpleasant and partisan turn. But for many organisations, including B2B ...

We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your name ...

Content marketing has a saturation problem. Social media platforms, blogs and sponsored collaborations are providing endless opportunities for B2B ...

In a digital age where everything can be shared, opinions matter. Whether it's reviewing a local restaurant, suggesting a new policy at work or ...

Account Based Marketing is one of the biggest topics in marketing this year - a trend set to continue according to the results of B2B Marketing’s ...

The digital series: Welcome to the second in our miniseries of blogs focused on digital marketing… The world of customer communications has been ...