Boosting your CEO’s personal brand
It’s often said that reputation is a company’s most precious asset. Hard to build and maintain, and dangerously easy to taint, reputation can make ...
Blog
Monia Dal Checco
Striking the balance: Navigating B2B content marketing trends in 2024
As the B2B content marketing landscape races into 2024, the recent pace of technological innovation is met with a growing need for authenticity. ...
William Tomaney
Maximising your B2B marketing ROI in 2024
The past year has brought many changes to the B2B marketing world. From AI revolutionising content creation, to video becoming the medium of ...
Our top PR and communication tips for connecting with customers in 2024
Efficiency and maximum return on investment are typically the driving forces behind B2B businesses, so it’s no surprise that this approach has ...
Jessica Keynes
COP28 effect: Shaping the future of sustainable B2B communications
Mapping out a winning 2024 – a quick check on your digital marketing game
If your new year’s resolution is to supercharge your digital marketing strategy, a simple yet comprehensive two-step audit could help you do just ...
Raven Wheatley-Hawkins
The Marketing Pod scoops PR Consultancy of the Year again at PRide Awards
The Marketing Pod has defended its title, winning Gold for PR Consultancy of the Year at the Chartered Institute for Public Relations (CIPR) ...
The Marketing Pod
How to brief your B2B marketing agency: Maximise the value of our collaboration with clear communication
Partnering with an experienced B2B marketing agency can be a great way to fine-tune your marketing efforts and help ...
Make your B2B marketing budget work harder: One team, five centres of excellence
What sort of marketing team would we be if we didn’t create a catchy slogan for ourselves? At Pod, we like to say ...
Cracking the code: using acronyms in B2B writing
Are you an SME or LE wondering if CHP could maximise your ROI? Set the right KPIs to find out ASAP. What do ...
3 B2B content trends all marketing teams need to know
B2B content marketing has continued its rapid evolution, driven by social media, technology and AI. This blog ...
INBOUND 2023: What did HubSpot announce and what does it mean for you?
HubSpot’s INBOUND 2023 conference has just taken place in Boston, with the annual event bringing together business, marketing and ...
Adam Leach