COP29 and the just transition: Facts every business should know
Dubbed ‘the first finance COP’, this month’s summit in Azerbaijan will examine how we are to fund global decarbonisation. On the face of it, this ...
Blog
Claire Fitzgerald
How to write accessible content: five considerations
In Part 1 of our accessibility blog series, we established that accessible content isn’t just important for people with a disability or who identify ...
Monia Dal Checco
Five benefits to writing accessible content
Do you have a favourite word? Or a word that you really, really hate? As a professional content writer and a polyglot, it won’t come as a surprise ...
B2B PR: mastering the balance between boldness and safety
Would you like your favourite brand of cereal to comment on the Government's environmental agenda? What about your gas supplier, should they have an ...
Google’s AI search: What B2B marketers need to know
Earlier this year, Google introduced significant changes to its search engine, incorporating generative AI. The update has the potential to transform ...
William Tomaney
How energy and utility companies can future-proof their marketing strategy
We’ve written a number of blog posts in the last few years on how technologies such as artificial intelligence (AI) are changing the world of B2B ...
Unlocking B2B success with a powerful CRM: our approach to HubSpot
Building strong, lasting relationships with customers is becoming increasingly important by the day for B2B marketers. But keeping track of who’s ...
From marketing insight to hand-on experience at the Pod
My time at Pod has been eye-opening as I delved into the inner workings of the marketing industry and the mechanics of agency-side work. I intended ...
Priya Nagra
Influencer marketing: How to make it work for B2B
Influencer marketing is all the rage in the B2C space, and has been for some time. There are many reasons for the proliferation of partnerships ...
Should your B2B business still be on X?
The discussion surrounding X (formerly known as Twitter) may have taken an unpleasant and partisan turn. But for many organisations, including B2B ...
A Visual Guide to Green Messaging
A visual guide to green messaging from The Marketing Pod
The Marketing Pod
Prioritising ethics in PR: What every B2B marketer needs to know
PR professionals are largely responsible for building, managing, improving and protecting a brand’s reputation, which at times puts us in a highly ...