5 ways HubSpot can power more authentic green marketing
Green claims are under the microscope – and rightly so. Today’s buyers are more environmentally conscious than ever. This includes B2B companies ...
Blog
Alexander Costello
Generative Engine Optimisation (GEO) for business websites
Anyone who has used a search engine recently will have noticed a change to the way that search results are displayed. Many searches will now return ...
Emma Crofts
Why you should integrate inclusion and diversity into your ESG strategy
If you’ve been scrolling your social media feed or reading the news at all in the past few months, you might have noticed that equity, inclusion and ...
Monia Dal Checco
How to improve your website’s accessibility with HubSpot
If you’ve read our accessibility series, you might already be familiar with the benefits of truly accessible content. From the ability to engage a ...
Reclaim your time: HubSpot tools for busy marketing managers
At the Marketing Pod, we know that marketing managers have a lot on their plates. From setting up strategies, to monitoring campaign results, while ...
William Tomaney
What are the key ingredients for a productive B2B marketing team?
Unlock B2B marketing success by discovering the essential components of a highly productive team. From nurturing the right work culture to flexible ...
Claire Fitzgerald
5 steps to build an award-winning B2B marketing campaign
How do I win a B2B marketing award? Winning an award for B2B marketing requires careful campaign planning and management. The first step is to be ...
HubSpot acquires Frame AI: What does it mean for B2B marketers?
Frame AI is the latest acquisition causing a commotion in the world of HubSpot. But what is Frame AI? How is it set to enhance HubSpot’s ...
Valerie Spicer
How will AI revolutionise B2B marketing in 2025? Our digital experts’ predictions
Raise your hand if you haven’t tried an AI-based content generation tool at least once in the last year. AI played an increasingly crucial role in ...
How readability tests can help create accessible content
In our previous blog post on accessible content, we focused on how to write accessible content, as well as why. But how can you be sure your content ...
B2B marketing trends 2025: 3 practical strategies for growth
I know what you’re thinking – not another 2025 B2B marketing trends blog. I’ve seen many B2B marketing trend posts recently, all proclaiming the ...
James Montgomery
5 HubSpot updates you need to know about – and what they mean for your business
INBOUND is HubSpot’s annual conference where marketers, sales professionals and business leaders learn about the latest trends in inbound marketing, ...
Adam Leach