Our Blog
We’re truly passionate about all things B2B, which means we’re always on the lookout for the latest tools and trends in B2B marketing. Here’s where we share what we learn…
5 HubSpot updates you need to know about – and what they mean for your business
Keen to know the latest HubSpot solutions to improve your strategy, drive results and maximise B2B marketing success? Read our INBOUND blog to learn more.
LinkedIn articles: the underrated powerhouse for B2B
With a domain authority of 99, LinkedIn can hugely improve content visibility - particularly with LinkedIn articles. Learn how to write an article for LinkedIn.
COP29 and the just transition: Facts every business should know
This month’s COP29 conference will examine how we ensure an inclusive process. What does this mean for business and how can marketing help?
How to write accessible content: five considerations
How can you write compelling accessible content? Read our blog to learn the key best practices to adopt when writing with accessibility in mind.
Five benefits to writing accessible content
What is accessible content, and how can it benefit your content marketing strategy? Read our blog to find out.
B2B PR: mastering the balance between boldness and safety
Should your B2B brand be vocal about socio-political issues, or are business and politics better kept separate? Read our blog post to find out more.
Google’s AI search: What B2B marketers need to know
Discover how Google search AI updates are transforming SEO and content marketing for B2B. Learn what this means for clicks, keywords and brand visibility.
How energy and utility companies can future-proof their marketing strategy
Discover how AI, the IoT and sustainability are reshaping B2B marketing strategies in the energy and utilities sectors, and see how to future-proof your approach.
Unlocking B2B success with a powerful CRM: our approach to HubSpot
What are the benefits of integrating marketing and sales through a CRM? And why is HubSpot suitable for B2B brands? Download our case study to find out.
From marketing insight to hand-on experience at the Pod
Explore my insightful week at The Marketing Pod, where I gained hands-on work experience in B2B marketing, building a solid foundation for my future career.
Influencer marketing: How to make it work for B2B
Can influencer marketing lead to successful B2B campaigns? Find out more in our blog.
Should your B2B business still be on X?
Unsure whether to keep your business on X (formerly Twitter)? Explore key factors like audience, goals and ethical concerns to make an informed choice.
Prioritising ethics in PR: What every B2B marketer needs to know
Aligning your B2B PR strategy with ethical principles is a must if you want to foster trust in your brand. Our PR team share their top tips in this blog.
Purpose-led marketing: the end of an era?
Has purpose-led marketing lost traction? Read our blog post to learn why we continue to believe in purpose-driven campaigns.
Don't just study marketing, live it: five overlooked benefits of a placement year
What are the benefits of spending a placement year in marketing? Read our blog post to find out.
Meet the future designer: Erin McCutchion
How completing work experience at The Marketing Pod has given me a new perspective, and helped me understand more about which career I would love to have in the future.
The Future of Artificial Intelligence in Public Relations
Explore AI's impact on B2B marketing. And PR. Is it a revolutionary tool transforming the industry, or just an overhyped trend? Discover how one team is embracing it
An agency out of the ordinary: how The Marketing Pod transforms an understanding into a relationship
What I learned about the importance of fostering strong client relationships from the outset during my time at the Pod.
Navigating AI in content: finding a balance between innovation and authenticity
YouGov has reported public concern over AI-generated content and misinformation. So, how can content creators foster authenticity and trust?
Mastering LinkedIn: Lead generation strategies for B2B businesses
Unleash the power of LinkedIn for your B2B business. Learn strategies to connect with decision makers, generate high-quality leads and drive growth.