Not just coverage: how PR drives action in B2B
In B2B, converting awareness into action can be tricky. Buying groups weigh risks and seek reassurance before taking action. PR plays a crucial role ...
Blog
Mike Nicholls
How HubSpot can boost B2B marketing conversion rates
Behind every successful B2B campaign, the pattern tends to be the same: a clear strategy, sharp positioning, brilliant creative, great execution… and ...
Alexander Costello
Why (and how) B2B marketers need to talk nature, not just net zero
You know sustainability. You understand carbon targets and net zero. In fact, it seems to be the topic on everyone’s lips right now. So much so that ...
William Tomaney
Turning insight into action: Lessons from The Marketing Pod’s B2B comms event
The world of B2B communications is evolving fast. As customer expectations shift, sales cycles lengthen and digital noise grows louder, energy and ...
A new era of B2B marketing: Human-led, AI-enabled, commercially smart
About six months ago, I sat down with some of our Podsters in Pod HQ to plot out the next half-a-year or so of content for our website. Of course, no ...
5 B2B content quick wins you can't afford to overlook
In B2B marketing, content is often the shiny deliverable that gets all the attention – the big brand video, the lead-generating white paper and the ...
INBOUND 2025: 12 new HubSpot products that blew our experts’ minds
INBOUND 2025, HubSpot’s annual conference, saw more than 200 product updates announced. Our digital and HubSpot experts Raven Wheatley-Hawkins and ...
Raven Wheatley-Hawkins
5 ways HubSpot can help you stay on top of a PR crisis
In B2B marketing, there are some things you can plan for months in advance: your product launches, your annual events, even your budget review ...
Strategic copywriting: How to turn content from cool to commercial
Today, it’s not enough for content to be clever, it needs to be commercially sharp. This means thinking about the reader’s business needs (as well as ...
Why your B2B buyer persona isn’t working (and how to fix it)
It might be a tough pill to swallow for many B2B brands, but you might not know your audience as well as you think. We all nod along when someone ...
James Montgomery
HubSpot Pop-Up Tool is being sunsetted. What do B2B marketers need to know?
HubSpot pop-ups are no more: What should you do now? HubSpot has begun the process to ‘sunset’ its pop-up forms tool. So if you’ve been using this ...
The Marketing Pod
5 digital marketing signs you can't afford to ignore
In B2B marketing, we’re often so focused on the big wins – the lead generation campaign, the game-changing proposition, the major website overhaul – ...
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