5 ways HubSpot can help you stay on top of a PR crisis
In B2B marketing, there are some things you can plan for months in advance: your product launches, your annual events, even your budget review ...
Blog
Alexander Costello
Strategic copywriting: How to turn content from cool to commercial
Today, it’s not enough for content to be clever, it needs to be commercially sharp. This means thinking about the reader’s business needs (as well as ...
William Tomaney
Why your B2B buyer persona isn’t working (and how to fix it)
It might be a tough pill to swallow for many B2B brands, but you might not know your audience as well as you think. We all nod along when someone ...
James Montgomery
HubSpot Pop-Up Tool is being sunsetted. What do B2B marketers need to know?
HubSpot pop-ups are no more: What should you do now? HubSpot has begun the process to ‘sunset’ its pop-up forms tool. So if you’ve been using this ...
The Marketing Pod
5 digital marketing signs you can't afford to ignore
In B2B marketing, we’re often so focused on the big wins – the lead generation campaign, the game-changing proposition, the major website overhaul – ...
Raven Wheatley-Hawkins
Smart B2B marketing strategies with HubSpot
How to build a smarter B2B marketing strategy with HubSpot B2B marketers are increasingly expected to do more with less. Restricted budgets, ...
B2B marketing strategy challenges and priorities in 2025
What are the biggest challenges and priorities for your B2B marketing strategy? According to 62% of B2B marketers surveyed, their roles are becoming ...
Cath Lyon
5 ways HubSpot supercharges your B2B social strategy
Social media has come a long way in B2B. What used to be a place for brand awareness and the odd corporate update is now a key touchpoint in the ...
5 organic tactics your B2B social media marketing can’t afford to miss
When you hear the word organic, what pops into your head? Now, as a marketer, my brain should immediately jump to organic social media strategies ...
How HubSpot helps you build a B2B brand that people trust
Award wins, mega-viral social content and influencer partnerships; for B2B marketers, these are all great if you can get them. But trust is ...
Why B2B should invest in brand awareness
Until recently, B2B marketers who weren’t delivering more leads than their sales team could keep up with wouldn’t be considered worth their paycheck. ...
Five steps to create standout sustainability communications
Customers are increasingly worried about the environmental impact of their purchases. In fact, 45% of consumers are choosing more sustainable ...
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