--- title: Blog | The Marketing Pod description: Stay ahead of the curve with our B2B marketing blog. Get insights, news, and tips on all things B2B and green marketing, from The Marketing Pod. --- [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog) - [Work with us](https://marketingpod.com/contact) [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - About - [Who are we?](https://marketingpod.com/about) - [Our values](https://marketingpod.com/about#our-values) - [Our growth story](https://marketingpod.com/about#timeline) - [Our team](https://marketingpod.com/about#module_team) - Services - [Strategy](https://marketingpod.com/strategy) - [Digital](https://marketingpod.com/digital) - [Creative](https://marketingpod.com/creative) - [PR](https://marketingpod.com/public-relations) - [Content](https://marketingpod.com/content) - [Partners](https://marketingpod.com/partners) - Our solutions - [Decarbonisation & sustainability](https://marketingpod.com/industries/decarbonisation) - [High growth businesses](https://marketingpod.com/industries/high-growth) - [B2B Enterprises](https://marketingpod.com/industries/b2b) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog-resources) - [Careers](https://marketingpod.com/careers) - [Contact](https://marketingpod.com/contact) [Start a project](https://marketingpod.com/contact) - - - - - - - # Blog - [All](https://marketingpod.com/blog-resources) - [Articles](https://marketingpod.com/blog) - [Podcasts](https://marketingpod.com/podcasts) - [Webinars](https://marketingpod.com/webinars-events) - [Videos](https://marketingpod.com/videos) [![](https://marketingpod.com/hubfs/TMP5870%20Pod%20AI%20Slop%20Blog%20Cover%20v1.jpg)](https://marketingpod.com/blog/linkedin-wants-us-to-spot-ai-slop.-but-can-we) [Copywriting](https://marketingpod.com/blog/tag/copywriting) [B2B](https://marketingpod.com/blog/tag/b2b) 1 September 2026 ### [LinkedIn wants us to spot AI slop. But can we?](https://marketingpod.com/blog/linkedin-wants-us-to-spot-ai-slop.-but-can-we) Fast answer: Not easily. Research consistently shows people are barely better than chance at identifying AI-generated content from style alone. But ... [![Monia Dal Checco](https://marketingpod.com/hubfs/Monia.jpg) Monia Dal Checco](https://marketingpod.com/blog/author/moniadalchecco) [Read more](https://marketingpod.com/blog/linkedin-wants-us-to-spot-ai-slop.-but-can-we) [![](https://marketingpod.com/hubfs/TMP5870%20Pod%20Public%20Affairs%20Blog%20Cover%20v1.jpg)](https://marketingpod.com/blog/why-is-public-affairs-important-because-politics-will-not-ignore-your-business) [PR](https://marketingpod.com/blog/tag/pr) 26 August 2026 ### [Why is public affairs important? Because politics will not ignore your business](https://marketingpod.com/blog/why-is-public-affairs-important-because-politics-will-not-ignore-your-business) Businesses may choose to ignore politics, but politics will not ignore them. Public affairs helps organisations prepare for the major commercial and ... [![Mike Nicholls](https://marketingpod.com/hubfs/TMP-Mike.jpg) Mike Nicholls](https://marketingpod.com/blog/author/mike-nicholls) [Read more](https://marketingpod.com/blog/why-is-public-affairs-important-because-politics-will-not-ignore-your-business) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20Hubspot%20Internal%20Comms%20Blog%20Cover%202026-07%20v1.jpg)](https://marketingpod.com/blog/how-hubspot-can-transform-your-internal-communications) [Hubspot](https://marketingpod.com/blog/tag/hubspot) 29 July 2026 ### [How HubSpot can transform your internal communications](https://marketingpod.com/blog/how-hubspot-can-transform-your-internal-communications) Let’s be honest, most businesses spend far more time measuring how they communicate with customers than they do with their own people. Marketing ... [![Alexander Costello](https://marketingpod.com/hubfs/TMP-Alexander.jpg) Alexander Costello](https://marketingpod.com/blog/author/alexander-costello-1) [Read more](https://marketingpod.com/blog/how-hubspot-can-transform-your-internal-communications) [![](https://marketingpod.com/hubfs/TMP5870%20Pod%20Quiz%20Time%20Blog%20Cover%20v1_01.jpg)](https://marketingpod.com/blog/quiz-put-your-internal-communications-strategy-to-the-test) [Content](https://marketingpod.com/blog/tag/content) 17 July 2026 ### [Quiz: Put your internal communications strategy to the test](https://marketingpod.com/blog/quiz-put-your-internal-communications-strategy-to-the-test) Internal comms can be a tricky beast to tame. But whether your goal is managing potential issues, tracking shifts in sentiment or bringing your brand ... [![James Montgomery](https://marketingpod.com/hubfs/James%20M.jpg) James Montgomery](https://marketingpod.com/blog/author/james-montgomery) [Read more](https://marketingpod.com/blog/quiz-put-your-internal-communications-strategy-to-the-test) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20Hubspot%20Event%20Blog%20Cover%202026-06%20v1.jpg)](https://marketingpod.com/blog/4-ways-hubspot-can-help-with-your-b2b-marketing-podcast) [Hubspot](https://marketingpod.com/blog/tag/hubspot) 1 July 2026 ### [4 ways HubSpot can help with your B2B marketing podcast](https://marketingpod.com/blog/4-ways-hubspot-can-help-with-your-b2b-marketing-podcast) So, you’re planning to start a B2B podcast? I’m all ears (and eyes, if you’re planning to film it too). It’s a smart move; B2B podcast production is ... [![Alexander Costello](https://marketingpod.com/hubfs/TMP-Alexander.jpg) Alexander Costello](https://marketingpod.com/blog/author/alexander-costello-1) [Read more](https://marketingpod.com/blog/4-ways-hubspot-can-help-with-your-b2b-marketing-podcast) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20Hubspot%20Event%20Blog%20Cover%202026-05%20v1.jpg)](https://marketingpod.com/blog/crm-marketing-for-energy-and-utilities-b2b-businesses) [Events](https://marketingpod.com/blog/tag/events) [Hubspot](https://marketingpod.com/blog/tag/hubspot) 29 May 2026 ### [CRM marketing for energy and utilities B2B businesses](https://marketingpod.com/blog/crm-marketing-for-energy-and-utilities-b2b-businesses) Why is CRM marketing so critical for energy and utilities businesses? Working so closely with energy and utilities businesses and their marketing ... [![Alexander Costello](https://marketingpod.com/hubfs/TMP-Alexander.jpg) Alexander Costello](https://marketingpod.com/blog/author/alexander-costello-1) [Read more](https://marketingpod.com/blog/crm-marketing-for-energy-and-utilities-b2b-businesses) [![](https://marketingpod.com/hubfs/TMP5870%20Pod%20B2B%20Marketing%20Blog%20Cover%20v1_01.jpg)](https://marketingpod.com/blog/why-better-b2b-marketing-starts-with-better-data) [Digital](https://marketingpod.com/blog/tag/digital) [AI](https://marketingpod.com/blog/tag/ai) 27 May 2026 ### [Why better B2B marketing starts with better data](https://marketingpod.com/blog/why-better-b2b-marketing-starts-with-better-data) Let’s be honest about it, most B2B marketers are drowning in data. Open almost any marketing platform and you’ll be hit with dashboards, charts, ... [![Amber Bettley](https://marketingpod.com/hubfs/TMP-Amber.jpg) Amber Bettley](https://marketingpod.com/blog/author/amber-bettley) [Read more](https://marketingpod.com/blog/why-better-b2b-marketing-starts-with-better-data) [![](https://marketingpod.com/hubfs/TMP5870%20Pod%20Customer%20PPC%20Budget%20Blog%20Cover%20v2_01.jpg)](https://marketingpod.com/blog/5-ppc-mistakes-that-could-be-wasting-your-budget) 30 April 2026 ### [5 PPC mistakes that could be wasting your budget](https://marketingpod.com/blog/5-ppc-mistakes-that-could-be-wasting-your-budget) I’ll admit it: I’m rubbish at DIY. I actually have no idea what I’m doing and there’s nothing worse than that sinking feeling you get when you notice ... [![Emma Thompson](https://marketingpod.com/hubfs/Em%20T.jpg) Emma Thompson](https://marketingpod.com/blog/author/emma-thompson) [Read more](https://marketingpod.com/blog/5-ppc-mistakes-that-could-be-wasting-your-budget) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20Hubspot%20Spotlight%20Blog%20Cover%202026-04%20v1.jpg)](https://marketingpod.com/blog/from-features-to-forward-motion-what-hubspots-spring-spotlight-2026-really-means-for-b2b) [AI](https://marketingpod.com/blog/tag/ai) [Hubspot](https://marketingpod.com/blog/tag/hubspot) 29 April 2026 ### [From features to forward motion: what HubSpot’s Spring Spotlight 2026 really means for B2B](https://marketingpod.com/blog/from-features-to-forward-motion-what-hubspots-spring-spotlight-2026-really-means-for-b2b) HubSpot’s Spring Spotlight 2026 announcement earlier this month isn’t just another product release. It’s a sign. Yes, there are 90+ updates across ... [![Adam Leach](https://marketingpod.com/hubfs/adam.jpg) Adam Leach](https://marketingpod.com/blog/author/adam-leach) [Read more](https://marketingpod.com/blog/from-features-to-forward-motion-what-hubspots-spring-spotlight-2026-really-means-for-b2b) [![](https://marketingpod.com/hubfs/Big-Green-Fears.jpg)](https://marketingpod.com/blog/greenhushing-sustainability-comms) 30 March 2026 ### [Greenhushing: When silence isn’t golden](https://marketingpod.com/blog/greenhushing-sustainability-comms) Our new report, ‘Big green fears: Tackling the monster under the corporate desk’, has just been launched – and the data in it has sparked some ... [![Monia Dal Checco](https://marketingpod.com/hubfs/Monia.jpg) Monia Dal Checco](https://marketingpod.com/blog/author/moniadalchecco) [Read more](https://marketingpod.com/blog/greenhushing-sustainability-comms) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20ESG%20Progress%20Blog%20Cover%202026-03%20v1.jpg)](https://marketingpod.com/blog/5-ways-to-keep-track-of-esg-progress-with-hubspot-and-communicate-it-with-confidence) [Hubspot](https://marketingpod.com/blog/tag/hubspot) 27 March 2026 ### [5 ways to keep track of ESG progress with HubSpot (and communicate it with confidence)](https://marketingpod.com/blog/5-ways-to-keep-track-of-esg-progress-with-hubspot-and-communicate-it-with-confidence) Many organisations are doing the work on sustainability. They’re setting targets, improving operations, collecting data and making real progress. But ... [![Alexander Costello](https://marketingpod.com/hubfs/TMP-Alexander.jpg) Alexander Costello](https://marketingpod.com/blog/author/alexander-costello-1) [Read more](https://marketingpod.com/blog/5-ways-to-keep-track-of-esg-progress-with-hubspot-and-communicate-it-with-confidence) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20Hubspot%20B-Corp%20Values%20Blog%20Cover%202026-02%20v1_01.jpg)](https://marketingpod.com/blog/from-principles-to-practice-embedding-b-corp-values-in-hubspot) [Hubspot](https://marketingpod.com/blog/tag/hubspot) 24 February 2026 ### [From principles to practice: Embedding B Corp values in HubSpot](https://marketingpod.com/blog/from-principles-to-practice-embedding-b-corp-values-in-hubspot) B Corp Certification is often discussed in terms of purpose, politics and pledges. But its real impact isn’t found in a logo. Instead, it shows up in ... [![Alexander Costello](https://marketingpod.com/hubfs/TMP-Alexander.jpg) Alexander Costello](https://marketingpod.com/blog/author/alexander-costello-1) [Read more](https://marketingpod.com/blog/from-principles-to-practice-embedding-b-corp-values-in-hubspot) [1](https://marketingpod.com/blog/page/1) [2](https://marketingpod.com/blog/page/2) [3](https://marketingpod.com/blog/page/3) [4](https://marketingpod.com/blog/page/4) [5](https://marketingpod.com/blog/page/5) ## Partnering with the best [![Hubspot Platinum Solutions Partner logo](https://marketingpod.com/hubfs/HubSpotSolutionsPartner_Platinum_nowrap.png)](https://marketingpod.com/partners/hubspot) [![ logo](https://marketingpod.com/hubfs/Google+Partner.png)](https://marketingpod.com/partners/google) [![LinkedIn logo](https://marketingpod.com/hubfs/linkedin.png)](https://marketingpod.com/services/digital-marketing) [![Cognism logo](https://marketingpod.com/hubfs/Cognism-Logo.png)](https://get.cognism.com/marketingpod) [![Livestorm logo](https://marketingpod.com/hubfs/livestorm.png)](https://get.livestorm.co/marketingpod) [![Typeform logo](https://marketingpod.com/hubfs/Typeform.png)](https://typeform.partnerlinks.io/marketingpod-websitefooter) [![Hotjar logo](https://marketingpod.com/hubfs/Hotjar+Partner+Badge+(1).png)](https://invite.hotjar.com/marketingpod) [![Apollo.io logo](https://marketingpod.com/hubfs/IMG_0560.png)](https://get.apollo.io/marketingpod-prospect) [![Zoominfo logo](https://marketingpod.com/hubfs/zoominfo.png)](https://try.zoominfo.com/marketingpod) ![ logo](https://marketingpod.com/hubfs/agency-badge-hero-img.png) ![ logo](https://marketingpod.com/hubfs/Adobe_Solution-Partner_Bronze.png) ![ logo](https://marketingpod.com/hubfs/ActiveCampaignPartner.png) ## Are you ready to chat? 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