A new era of B2B marketing: Human-led, AI-enabled, commercially smart
About six months ago, I sat down with some of our Podsters in Pod HQ to plot out the next half-a-year or so of content for our website. Of course, no ...
Blog
William Tomaney
5 B2B content quick wins you can't afford to overlook
In B2B marketing, content is often the shiny deliverable that gets all the attention – the big brand video, the lead-generating white paper and the ...
INBOUND 2025: 12 new HubSpot products that blew our experts’ minds
INBOUND 2025, HubSpot’s annual conference, saw more than 200 product updates announced. Our digital and HubSpot experts Raven Wheatley-Hawkins and ...
Raven Wheatley-Hawkins
5 ways HubSpot can help you stay on top of a PR crisis
In B2B marketing, there are some things you can plan for months in advance: your product launches, your annual events, even your budget review ...
Alexander Costello
Strategic copywriting: How to turn content from cool to commercial
Today, it’s not enough for content to be clever, it needs to be commercially sharp. This means thinking about the reader’s business needs (as well as ...
Why your B2B buyer persona isn’t working (and how to fix it)
It might be a tough pill to swallow for many B2B brands, but you might not know your audience as well as you think. We all nod along when someone ...
James Montgomery
HubSpot Pop-Up Tool is being sunsetted. What do B2B marketers need to know?
HubSpot pop-ups are no more: What should you do now? HubSpot has begun the process to ‘sunset’ its pop-up forms tool. So if you’ve been using this ...
The Marketing Pod
5 digital marketing signs you can't afford to ignore
In B2B marketing, we’re often so focused on the big wins – the lead generation campaign, the game-changing proposition, the major website overhaul – ...
Smart B2B marketing strategies with HubSpot
How to build a smarter B2B marketing strategy with HubSpot B2B marketers are increasingly expected to do more with less. Restricted budgets, ...
B2B marketing strategy challenges and priorities in 2025
What are the biggest challenges and priorities for your B2B marketing strategy? According to 62% of B2B marketers surveyed, their roles are becoming ...
Cath Lyon
5 ways HubSpot supercharges your B2B social strategy
Social media has come a long way in B2B. What used to be a place for brand awareness and the odd corporate update is now a key touchpoint in the ...
5 organic tactics your B2B social media marketing can’t afford to miss
When you hear the word organic, what pops into your head? Now, as a marketer, my brain should immediately jump to organic social media strategies ...
.png)
