What is client relationship management and why should marketing businesses set aside more time and effort for it? This week, The Marketing Pod gave ...
The Marketing Pod has defended its title, winning Gold for PR Consultancy of the Year at the Chartered Institute for Public Relations (CIPR) Midlands ...
In the competitive, high stakes B2B world, ‘trial and error marketing’ simply isn’t a viable option. To thrive, B2B companies need a solid strategy ...