5 B2B content quick wins you can't afford to overlook
In B2B marketing, content is often the shiny deliverable that gets all the attention – the big brand video, the lead-generating white paper and the ...
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William Tomaney
Strategic copywriting: How to turn content from cool to commercial
Today, it’s not enough for content to be clever, it needs to be commercially sharp. This means thinking about the reader’s business needs (as well as ...
How to write accessible content: five considerations
In Part 1 of our accessibility blog series, we established that accessible content isn’t just important for people with a disability or who identify ...
Monia Dal Checco
Five benefits to writing accessible content
Do you have a favourite word? Or a word that you really, really hate? As a professional content writer and a polyglot, it won’t come as a surprise ...
The need for authenticity in B2B marketing content
Content marketing has a saturation problem. Social media platforms, blogs and sponsored collaborations are providing endless opportunities for B2B ...
Strategic storytelling: how to effectively tell your business narrative
In the increasingly competitive B2B landscape, more and more organisations have realised the importance of communicating their business narrative as ...
Do your green claims stack up?
Do your green claims stack up? The rise of ESG-related regulations means that companies need to be aware of how to express their environmental claims ...
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