How to establish KPIs for your B2B marketing campaign
As every seasoned marketer knows, planning is everything when it comes to the success of your marketing campaign. Without a clear idea of where ...
Blog
Monia Dal Checco
Building credibility and trust: Why PR is a valuable business investment
There is a common misconception that PR is solely a crisis management tool. The reality is that PR is predominantly proactive and vital for shaping a ...
Jessica Keynes
Women in utilities and unconscious bias: Our survey results and what we can do about them
As an agency founded by two women from a utilities background, that works with incredible clients from across the utilities industry, we’re ...
William Tomaney
A jargon-busting guide to the UK energy industry
At Pod, we’re two things: B2B marketers and energy geeks. Like, serious nerds. It’s no secret, we love marketing and we love getting under the skin ...
5 tips for mastering responsive logos and typefaces in B2B marketing
In the last hour, how many times have you checked your smartphone? And how much of that time was spent on a specific task? If you’re anything like ...
Zoë Barber
We’re a Great Place to Work - and here’s why our Podsters love Pod
It’s official: The Marketing Pod is a Great Place to Work (we always knew it was). We’re delighted to announce we’ve made it on to Great Place to ...
A constant presence: mastering always-on marketing for lasting success
We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your name ...
Raven Wheatley-Hawkins
The need for authenticity in B2B marketing content
Content marketing has a saturation problem. Social media platforms, blogs and sponsored collaborations are providing endless opportunities for B2B ...
How to make the most of B2B marketing events
If anything demonstrates the popularity and effectiveness of B2B marketing events, it’s the way they have roared back to life post-COVID. Not that ...
Speak up to help women in utilities
As a business founded by two women and which works closely with utilities companies, The Marketing Pod has a keen interest in helping solve some of ...
Claire Fitzgerald
Taking centre stage: 5 reasons B2B thought leadership is a vital part of your marketing strategy
In a digital age where everything can be shared, opinions matter. Whether it's reviewing a local restaurant, suggesting a new policy at work or ...
Mastering the UX design process - 5 key questions to ask
How often do you prioritise UX design principles and the UX design process? When it comes to designing a successful website, landing page or app, the ...
Natasha Shaw