A jargon-busting guide to the UK energy industry
At Pod, we’re two things: B2B marketers and energy geeks. Like, serious nerds. It’s no secret, we love marketing and we love getting under the ...
Blog
William Tomaney
5 tips for mastering responsive logos and typefaces in B2B marketing
In the last hour, how many times have you checked your smartphone? And how much of that time was spent on a specific task? If you’re anything like ...
Zoë Barber
We’re a Great Place to Work - and here’s why our Podsters love Pod
It’s official: The Marketing Pod is a Great Place to Work (we always knew it was). We’re delighted to announce we’ve made it on ...
A constant presence: mastering always-on marketing for lasting success
We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your ...
Raven Wheatley-Hawkins
The need for authenticity in B2B marketing content
Content marketing has a saturation problem. Social media platforms, blogs and sponsored collaborations are providing endless opportunities for B2B ...
Monia Dal Checco
How to make the most of B2B marketing events
If anything demonstrates the popularity and effectiveness of B2B marketing events, it’s the way they have roared back to life post-COVID. Not that ...
Speak up to help women in utilities
As a business founded by two women and which works closely with utilities companies, The Marketing Pod has a keen interest in helping solve some ...
Claire Fitzgerald
Taking centre stage: 5 reasons B2B thought leadership is a vital part of your marketing strategy
In a digital age where everything can be shared, opinions matter. Whether it's reviewing a local restaurant, suggesting a new policy at work or ...
Jessica Keynes
Mastering the UX design process - 5 key questions to ask
How often do you prioritise UX design principles and the UX design process? When it comes to designing a successful website, landing ...
Natasha Shaw
The biggest email marketing transformation in a generation. Here’s what you need to know.
Seismic shift. It’s a phrase often overused nowadays, so perhaps it no longer truly conveys the significance of a ...
Adam Leach
Strategic storytelling: how to effectively tell your business narrative
In the increasingly competitive B2B landscape, more and more organisations have realised the importance of communicating their business narrative ...
Nurturing ESG communications: how to master your ESG marketing
With consumer, stakeholder and regulatory pressure rising, ESG communications can no longer be an afterthought. Even the ...
James Montgomery