With The Marketing Pod’s unique structure of five centres of excellence, we’re lucky to be able to pick the brains of people who are experts in their ...
Think back to the last corporate event you attended. Was it memorable? Can you recall what elements stood out to you, what it was for, who hosted it? ...
Brand archetypes have long been a staple in the marketing toolkit, but in recent times their usefulness has been challenged by some of the industry’s ...
There is a common misconception that PR is solely a crisis management tool. The reality is that PR is predominantly proactive and vital for shaping a ...
At Pod, we’re two things: B2B marketers and energy geeks. Like, serious nerds. It’s no secret, we love marketing and we love getting under the skin ...
We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your name ...