Navigating AI in content: finding a balance between innovation and authenticity
We’ve written about artificial intelligence (AI) a fair few times now. We’ve wondered whether robots will ever replace writers, explored the need for ...
Blog
William Tomaney
Mastering LinkedIn: Lead generation strategies for B2B businesses
We’re not going to lie, at The Marketing Pod we love LinkedIn. There’s a sort of heroic, underdog charm to it that’s seen it rise above arguably more ...
Emma Thompson
From surviving to thriving: the importance of wellbeing at work
We’ve all had one of those jobs where the importance of wellbeing at work plays second fiddle to business goals. Remember how you used to feel when ...
James Montgomery
The art of words: Spotlight on content marketing at The Marketing Pod
With The Marketing Pod’s unique structure of five centres of excellence, we’re lucky to be able to pick the brains of people who are experts in their ...
How to plan a spectacular corporate event
Think back to the last corporate event you attended. Was it memorable? Can you recall what elements stood out to you, what it was for, who hosted it? ...
Jessica Keynes
Our 2024 CSAT survey: what lessons have been learned?
If you work with The Marketing Pod, you can rest assured that your voice matters, as our latest customer satisfaction (CSAT) survey attests. As ...
The Marketing Pod
Are brand archetypes still relevant to marketing today?
What are brand archetypes and are they still relevant? Brand archetypes have long been a staple in the marketing toolkit. However, their usefulness ...
Emma Crofts
How to establish KPIs for your B2B marketing campaign
As every seasoned marketer knows, planning is everything when it comes to the success of your marketing campaign. Without a clear idea of where ...
Monia Dal Checco
Building credibility and trust: Why PR is a valuable business investment
There is a common misconception that PR is solely a crisis management tool. The reality is that PR is predominantly proactive and vital for shaping a ...
Women in utilities and unconscious bias: Our survey results and what we can do about them
As an agency founded by two women from a utilities background, that works with incredible clients from across the utilities industry, we’re ...
A jargon-busting guide to the UK energy industry
At Pod, we’re two things: B2B marketers and energy geeks. Like, serious nerds. It’s no secret, we love marketing and we love getting under the skin ...
5 tips for mastering responsive logos and typefaces in B2B marketing
In the last hour, how many times have you checked your smartphone? And how much of that time was spent on a specific task? If you’re anything like ...
Zoë Barber
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