In our previous blog post on accessible content, we focused on how to write accessible content, as well as
In Part 1 of our accessibility ...
Do you have a favourite word? Or a word that you really, really hate? As a professional content writer and a polyglot, it won’t ...
Would you like your favourite brand of cereal to comment on the Government's environmental agenda? What about your gas supplier, should they have ...
Building strong, lasting relationships with customers is becoming increasingly important by the day for B2B marketers. But keeping track of who’s ...
Influencer marketing is all the rage in the B2C space, and has been for some time. There are many reasons for the proliferation of partnerships ...
It’s no secret that at The Marketing Pod we love working on campaigns that do more than promoting a product or service. As an agency focusing on ...
As every seasoned marketer knows, planning is everything when it comes to the success of your marketing campaign. Without a clear idea of where ...
Content marketing has a saturation problem. Social media platforms, blogs and sponsored collaborations are providing endless opportunities for B2B ...
In the increasingly competitive B2B landscape, more and more organisations have realised the importance of communicating their business narrative ...
It’s often said that reputation is a company’s most precious asset. Hard to build and maintain, and dangerously easy to taint, reputation can make ...
The past year has brought many changes to the B2B marketing world. From AI revolutionising content creation, to video becoming the medium of ...