Why you should integrate inclusion and diversity into your ESG strategy
If you’ve been scrolling your social media feed or reading the news at all in the past few months, you might have noticed that equity, inclusion and ...
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Monia Dal Checco
Monia Dal Checco
5 steps to build an award-winning B2B marketing campaign
How do I win a B2B marketing award? Winning an award for B2B marketing requires careful campaign planning and management. The first step is to be ...
How will AI revolutionise B2B marketing in 2025? Our digital experts’ predictions
Raise your hand if you haven’t tried an AI-based content generation tool at least once in the last year. AI played an increasingly crucial role in ...
How readability tests can help create accessible content
In our previous blog post on accessible content, we focused on how to write accessible content, as well as why. But how can you be sure your content ...
How to write accessible content: five considerations
In Part 1 of our accessibility blog series, we established that accessible content isn’t just important for people with a disability or who identify ...
Five benefits to writing accessible content
Do you have a favourite word? Or a word that you really, really hate? As a professional content writer and a polyglot, it won’t come as a surprise ...
B2B PR: mastering the balance between boldness and safety
Would you like your favourite brand of cereal to comment on the Government's environmental agenda? What about your gas supplier, should they have an ...
Unlocking B2B success with a powerful CRM: our approach to HubSpot
Building strong, lasting relationships with customers is becoming increasingly important by the day for B2B marketers. But keeping track of who’s ...
Influencer marketing: How to make it work for B2B
Influencer marketing is all the rage in the B2C space, and has been for some time. There are many reasons for the proliferation of partnerships ...
Purpose-led marketing: the end of an era?
It’s no secret that at The Marketing Pod we love working on campaigns that do more than promoting a product or service. As an agency focusing on ...
How to establish KPIs for your B2B marketing campaign
As every seasoned marketer knows, planning is everything when it comes to the success of your marketing campaign. Without a clear idea of where ...
The need for authenticity in B2B marketing content
Content marketing has a saturation problem. Social media platforms, blogs and sponsored collaborations are providing endless opportunities for B2B ...