Striking the balance: Navigating B2B content marketing trends in 2024
As the B2B content marketing landscape races into 2024, the recent pace of technological innovation is met with a growing need for authenticity. In this blog, we look at finding the balance between AI and the human touch, the increasing role of influencers, and the importance of genuine connections. Technology is moving the world of B2B content marketing faster than ever – but a question lingers: do audiences actually want it to? As we enter a new year and contemplate the trends that will shape content and PR in 2024, it's apparent that B2B marketers are at a crossroads. The past few years have been a whirlwind of adapting to technological shifts – from social media ...
