Unlocking B2B success with a powerful CRM: our approach to HubSpot
Building strong, lasting relationships with customers is becoming increasingly important by the day for B2B marketers. But keeping track of who’s who, engaging them across multiple platforms and ensuring your messaging is on point? That can feel like a never-ending juggling act.
That’s where a powerful customer relationship management (CRM) system comes in to save the day. It’s like having a one-stop hub for all your customer data, helping you stay organised, track interactions and give your audience exactly what they need, when they need it.
So, what makes a CRM such a game-changer for B2B marketing? How are B2B brands using it to their advantage? And how are our expert Podsters helping them? Read on to find out.
The benefits of a CRM’s integrated approach
It’s no secret that, when it comes to choosing the right CRM for our customers, at Pod we are huge fans of HubSpot. As a HubSpot Platinum certified solutions partner, we’ve helped some of the largest energy and cleantech B2B brands get the most out of this powerful CRM, consolidating marketing, sales, services and operations into one integrated platform.
Its integrated nature makes HubSpot ideal for brands eager to streamline their processes and rely on one source of truth for customer insights. This all-in-one approach also eliminates the need for solutions from multiple software providers, simplifying a brand’s tech stack and reducing costs.
An example? Leading business energy provider, npower Business Solutions (nBS), managed to save £50,000 a year by working with Pod to consolidate five tools into one through HubSpot.
HubSpot is also renowned for its user-friendliness, which allows users to access a wide array of tools without a lengthy training process. This empowers marketing teams to make the most of its robust analytics capabilities, making data-driven decisions without being overwhelmed by the amount and complexity of available insights.
Boosting customer engagement with tailored content
Another benefit of HubSpot is the possibility to tailor content to specific audience segments. This is particularly useful for large B2B corporations that serve a variety of customer groups, all with different needs and priorities.
HubSpot content management system (CMS) and smart content features allow brands to create tailored user journeys for different audience segments, ensuring they are exposed to content that is relevant for them.
HubSpot also helps users in the audience segmentation process by making the most of customer data like demographics, behaviour and preferences, and suggesting ways to display bespoke content.
This translates into visitors spending more time spent on the website, with increased engagement and, possibly, conversions. This improved relationship with your audiences can be nurtured through different channels, such as targeted email marketing or PPC campaigns.
The proof? By creating targeted content for each of its audiences on its new website, nBS increased the average time spent on page by 265%. Pod also helped nBS automate some of its marketing activities to nurture these leads and consolidate results, freeing up the in-house marketing team so they could focus on strategy rather than admin. Would you like to learn how?
A trusted partner for your CRM needs
As a HubSpot Platinum certified solutions partner, at Pod, we can help you make the most of the world’s most powerful CRM. As we’ve seen with nBS, using HubSpot to its full potential can help brands save money, streamline operations and align their marketing and sales strategies for maximum impact.
If you’re not using all of HubSpot’s tools and features, you’re probably not getting the best return on your investment. So, you might need some support from specialists who understand the platform, as well as your industry and the specific needs of your business.
At Pod, we have the expertise to help you get the best results out of your CRM. We can guide you and your teams in taking the right steps to maximise your ROI. Contact us today to see how we can help.
To learn more about nBS's results working with Pod to implement HubSpot, check out our case study.