At the Marketing Pod, we know that marketing managers have a lot on their plates. From setting up strategies, to monitoring campaign results, while also managing busy teams and reporting back to the C suite, marketing managers are juggling multiple things on a daily basis.
Having a reliable marketing partner certainly makes things easier, as tasks that require specialist skills that they may not have in house can be outsourced. But there’s another ace up a marketing manager’s sleeve: their CRM.
And, as a HubSpot Platinum Partner, we are such big fans of HubSpot’s time-saving AI tools, read on to find out more about the recommendations from our HubSpot specialists.
HubSpot for content adaptation
With the rise of quickly generated AI-based text, providing high-quality content packed with genuine expert insights is crucial. So, this is not a task you would generally outsource to AI. However, where AI tools can help is to make the most of a great content asset, by adapting it for different channels and audiences.
Imagine turning a well-crafted white paper into a series of blog posts, a compelling email newsletter, or several social media posts. While any AI output should be reviewed by a ‘human’ content expert, particularly when checking tone of voice, HubSpot offers some helpful content generation tools to adapt an existing asset in a few clicks:
Content Remix (powered by Breeze): this can help adapt existing content, repurposing it for different audiences to deliver a more personalised experience.
AI Social Media Post Generator: This tool can be great to quickly generate social content from existing assets. This can be ideal when you need to write that LinkedIn post on the go, for example to react to breaking news.
Campaign Assistant: This can help you craft copy for landing pages, email newsletters and more. Careful though: it will not replace a well-thought SEO and GEO strategy, and would need further editing by a content specialist.
Make data analysis and reporting a Breeze
Raise your hand if you love digging through complex spreadsheets to turn data into useful information. No? Don’t worry, we know what a time-consuming task this can be. Luckily, HubSpot has multiple solutions to help, by speeding up data analysis while extracting a wealth of meaningful information.
Here are some of the tools that can help you gather and organise information from multiple sources, visualising it in a clear and concise way:
Marketing Analytics & Dashboard Software: This tool lets you track campaign performance in one centralised location, providing information through built-in analytics, reports and dashboards.
Report Generator (powered by Breeze): Say goodbye to the days of manually pulling data from various sources and gathering them into reports. This tool does that automatically – even better, it allows you to schedule reports on a regular basis to be constantly on top of your marketing metrics.
Buyer Intent with Breeze Intelligence: Thanks to advanced AI and a massive database of over 200 million buyer and company profiles, you can make the most of your CRM to analyse buyer intent. This allows you to better target your prospects and improve conversion rates, as well as track webpage visit activity and industry tags.
AI Search Grader: Have you ever wondered how your brand appears in generative AI search results? This tool provides answers and offers suggestions to improve your position.
Why use HubSpot AI to save time?
Making the most of HubSpot AI can truly help marketing managers understand their prospects, as well as support them in creating more effective assets that resonate with their audiences.
This directly translates into increased ROI, improved efficiency, and more productive teams. Most importantly, it can lead to stronger client relationships, since insights from data can help identify what your audience really needs and support in creating targeted, personalised customer journeys.
However, despite the incredible potential of HubSpot AI, it’s important to remember that human oversight is crucial. It is still really important to rely on experienced marketing professionals to make sure your campaigns are on point.
For example, while HubSpot content generation tools can be helpful to adapt existing content on the fly, it’s vital to double-check that the content being adapted is original, accurate, and in line with your brand’s core messages and tone of voice.
At The Marketing Pod, we believe that HubSpot AI is a game-changer for marketing managers. It’s not about replacing the human touch: it’s about automating routine tasks to make more space for strategy and creativity.
An all-round wordsmith, Will knows what makes a great story. He’s passionate about the difference good copy can make to any campaign and cherishes the opportunity to raise awareness of important issues. If you've got something important to say, he’s got what it takes to get the word out there.
Claire Fitzgerald
Monia Dal Checco