Maximising your B2B marketing ROI in 2024
The past year has brought many changes to the B2B marketing world. From AI revolutionising content creation, to video becoming the medium of choice ...
Blog
Monia Dal Checco
Our top PR and communication tips for connecting with customers in 2024
Efficiency and maximum return on investment are typically the driving forces behind B2B businesses, so it’s no surprise that this approach has shaped ...
Jessica Keynes
COP28 effect: Shaping the future of sustainable B2B communications
Need a 30 second round up? See the key figures from COP28 in our infographic It’s important not only to know what the key announcements were from ...
Mapping out a winning 2024 – a quick check on your digital marketing game
If your new year’s resolution is to supercharge your digital marketing strategy, a simple yet comprehensive two-step audit could help you do just ...
Raven Wheatley-Hawkins
The Marketing Pod scoops PR Consultancy of the Year again at PRide Awards
The Marketing Pod has defended its title, winning Gold for PR Consultancy of the Year at the Chartered Institute for Public Relations (CIPR) Midlands ...
The Marketing Pod
How to brief your B2B marketing agency: Maximise the value of our collaboration with clear communication
Partnering with an experienced B2B marketing agency can be a great way to fine-tune your marketing efforts and help you reach your overall business ...
Make your B2B marketing budget work harder: One team, five centres of excellence
What sort of marketing team would we be if we didn’t create a catchy slogan for ourselves? At Pod, we like to say that we’re, ‘one team, five centres ...
William Tomaney
Cracking the code: using acronyms in B2B writing
Are you an SME or LE wondering if CHP could maximise your ROI? Set the right KPIs to find out ASAP. What do you think of this sentence? Even if ...
3 B2B content trends all marketing teams need to know
B2B content marketing has continued its rapid evolution, driven by social media, technology and AI. This blog explores how and why things are ...
INBOUND 2023: What did HubSpot announce and what does it mean for you?
HubSpot’s INBOUND 2023 conference has just taken place in Boston, with the annual event bringing together business, marketing and sales leaders to ...
Adam Leach
How HubSpot’s new AI features are set to revolutionise content creation
As the hot topic of the year, AI played a huge role in HubSpot’s refresh. The platform’s latest AI features were recently presented at INBOUND 2023, ...
Infographic: The 5 essential elements of exceptional enterprise marketing
Large enterprise B2B brands can sometimes struggle to truly connect with their target audiences. View our infographic to discover our top tips on how ...
James Montgomery
.png)
