A Digital Marketing Glossary of Terms
Digital marketing is constantly evolving, with new trends and technologies emerging at rapid pace. Because of this, it can be hard to keep ...
Blog
Emma Thompson
Do your green claims stack up?
Do your green claims stack up? The rise of ESG-related regulations means that companies need to be aware of how to express their ...
Monia Dal Checco
AI generated content – will robots replace writers?
I vividly remember the first time I came across a news story about AI generated content that made me sit up and ...
The Marketing Pod is officially one of the UK’s best workplaces for wellbeing
The Marketing Pod is thrilled to have been acknowledged as one of the UK’s Best Workplaces for Wellbeing – with our ...
The Marketing Pod
Don’t get lost in translation: 3 tips to help you take your sustainability campaign global
Putting together a global sustainability campaign can be a complex business, demonstrated by the fact that even ...
Jenny Hughes
The Pod guide to TikTok for B2B marketing
With 1 billion active users last year spending an average of 89 minutes a day on the app, TikTok is a clear choice for B2C marketers to ...
William Tomaney
Beyond blogs: the power of a good B2B content mix
As a copywriter, there are some content essentials I need to make sure are present in every piece: a captivating ...
Paid advertising 101: which platform is best in 2023?
Paid advertising is one of the most powerful tools to use in digital marketing campaigns. But which platform should ...
Make the most of your Google Analytics: three lesser known reports to improve your insights
Google Analytics is a powerful tool, but do you know how to get the most value out of it? A lot can be done on the ...
Thomas Arden
Midlands’ top PR agency grows again
Social value and sustainability with substance drive business at Solihull’s The Marketing Pod The ...
Sara Burgess
Twitter’s takeover: the impact for B2B brands
Thanks to its snappy format and the opportunity it provides to find and engage with a wider audience through ...
Spotlight: PR at The Marketing Pod
With the news agenda moving more quickly than ever and the rise of social media creating intense competition for ...
Emma Crofts