Using video to bring B2B marketing campaigns to life
The need to communicate complex technical concepts can sometimes be perceived as an obstacle to creativity in B2B marketing. However, this doesn’t ...
Blog
The Marketing Pod
Learn how new Bing compares to other search engines
Will new Bing change anything? Generative AI is a hot topic right now, and some big names are battling for airspace - keen to prove that their bot is ...
Richard Nicol
Active not reactive: maximising PR success
In a world oversaturated with information, carving a niche for your message can be challenging. According to media monitoring software provider ...
Monia Dal Checco
Three tips to improve your B2B brand’s tone of voice (and keep readers engaged)
Are you wondering whether your B2B content could use a revamp? You’re in good company. Organisations are constantly on the lookout for content that ...
Getting the message across: Q&A with David Stokes, Senior Creative
Whether we like it or not, first impressions matter. Researchers at Carleton University in Ottawa have established that a website’s appeal can be ...
David Stokes
A Digital Marketing Glossary of Terms
Digital marketing is constantly evolving, with new trends and technologies emerging at rapid pace. Because of this, it can be hard to keep up with ...
Emma Thompson
Do your green claims stack up?
Do your green claims stack up? The rise of ESG-related regulations means that companies need to be aware of how to express their environmental claims ...
AI generated content – will robots replace writers?
I vividly remember the first time I came across a news story about AI generated content that made me sit up and take notice of the technology’s ...
The Marketing Pod is officially one of the UK’s best workplaces for wellbeing
The Marketing Pod is thrilled to have been acknowledged as one of the UK’s Best Workplaces for Wellbeing – with our treasured Pod team saying they ...
Don’t get lost in translation: 3 tips to help you take your sustainability campaign global
Putting together a global sustainability campaign can be a complex business, demonstrated by the fact that even finding the right words to engage B2B ...
Jenny Hughes
The Pod guide to TikTok for B2B marketing
With 1 billion active users last year spending an average of 89 minutes a day on the app, TikTok is a clear choice for B2C marketers to reach their ...
William Tomaney
Beyond blogs: the power of a good B2B content mix
As a copywriter, there are some content essentials I need to make sure are present in every piece: a captivating headline, a clear structure and ...