OBM: B2B’s newest kid on the block?
As a B2B marketing specialist, I believe I’m at liberty to share a little secret about marketers: we’ll do almost anything to keep things ‘fresh’. We ...
Blog
Emma Crofts
Stick or Twist: which marketing trends are here to stay in 2020
Marketing is all about keeping your finger on the pulse, but it’s also crucial to distinguish the trends worth following from short-lived fads. While ...
The Marketing Pod
Pod tidings we bring!
We wanted to take this chance to wish you a very Merry Christmas. 2019 has taken Pod on quite a journey. In our mission to give clients the very best ...
Building brilliant briefs: our comprehensive guide
Every great piece of marketing content starts with a careful brief. This is true whether you’re creating a 30 second video, a 1000 word piece of ...
Jodie Williams
What can B2B copywriters learn from novelists?
At The Marketing Pod, we’re a team of book lovers, so the Cheltenham Literature Festival is a key event in all of our diaries. As a copywriter, I get ...
Why B2B marketers are just like astronauts (kind of)
July 20th 2019 was the 50th anniversary of the Apollo moon landing. Cue much excitement at Pod HQ, with the whole team set to full space-geek mode; ...
It's our 6th Birthday!
It's our 6th birthday and we're celebrating in true Pod style with lots of cake and a very cheesy party playlist. It's been fun reflecting on our ...
Jenny Hughes
Three is the magic number as The Marketing Pod continues 2019 growth
Full-service B2B marketing and communications agency, The Marketing Pod - which is based at Umberslade Business Park near Hockley Heath - has ...
The 3 things we learned at the B2B Marketing Expo
The B2B Marketing Expo at London’s ExCel bills itself as Europe’s Leading Marketing Event. And this year’s show did feel like the kind of big, ...
Guide to Enhancing Customer Experience
Check out The Marketing Pod's 'Guide to Enhancing Customer Experience'. How do you make sure that customer insight and experience are central to your ...
Five years on - celebrating a very special birthday with a bright new look
We're celebrating a significant milestone this week, having grown exponentially from two founders round a kitchen table to a million-pound turnover ...
Could AI help you unleash your creative beast?
For marketers, artificial intelligence has lately become the grand moniker for any process that depends on algorithms to provide ‘intelligent’ ...