Are you ready to be agile in 2021?
This time last year you probably had a comprehensive 2020 marketing plan sitting in front of you, and perhaps you were already putting it into action ...
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The Marketing Pod
Ask a marketer series: Glenn Smith
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
Emma Crofts
The British Red Cross: our unsung heroes
You know him as Adam, Head of Digital - but this particular Podster leads an amazing double life: by night (and weekend, and sometimes during the day ...
Ask a Marketer series: Jason Riseborough
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
How B2B businesses can get set for 2021 success in only 6 weeks
It’s been a strange and often stressful year, one in which many marketers skipped the strategic thinking and went straight to tactics; hoping for ...
Ask a Marketer series: GEFCO’s Lydia Maule
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
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The 3 things CMOs will need to become tomorrow’s business leaders
There’s an exciting trend happening in the B2B world - a little something worth celebrating amongst all the bad news. The events of this year have ...
Tomorrow’s CMO: new report shows a seismic shift towards marketing-led organisations
Press release - 15 October 2020 Chief Marketing Officers (CMOs) will be crucial in successfully guiding B2B businesses through the pandemic and ...
How to build an authentic brand
In recent years, the term ‘authentic’ has been bandied about as an aspirational buzzword among B2B marketers. And while overuse has perhaps detracted ...
Your guide to energy marketing in 2020
If you’re responsible for marketing for an energy company, you’re probably used to adapting your activity in response to the ever-changing landscape ...
Your guide to B2B marketing during (and after) Covid-19
The coronavirus pandemic has changed the way many of us live and work for the foreseeable future - but should it change your marketing strategy, too?
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The Pod guide to writing for digital ads
A lot more work goes into writing the humble Google ad than you might expect. If you’re fairly new to writing digital search or display ads, want to ...
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