Five years on - celebrating a very special birthday with a bright new look
We're celebrating a significant milestone this week, having grown exponentially from two founders round a kitchen table to a million-pound ...
Blog
Emma Crofts
Could AI help you unleash your creative beast?
For marketers, artificial intelligence has lately become the grand moniker for any process that depends on algorithms to provide ‘intelligent’ ...
The Marketing Pod
The Marketing Pod named Small Consultancy of the Year
The Marketing Pod is celebrating after being named Small Consultancy of the Year by the Public Relations and Communications Association (PRCA). ...
Jenny Hughes
Placing customer experience at the heart of your marketing strategy
In B2B, nearly 60% of business decision-making has already happened before buyers actually approach their ...
Account Based Marketing: A practical guide to getting started
Account Based Marketing is one of the biggest topics in marketing this year - a trend set to continue according to the results of B2B Marketing’s ...
The Secret to Social Media
From hashtags and Stories to fake news and memes, the social media world is an ever-changing and constantly challenging place, where marketers ...
Digitally enhancing the B2B customer experience
The digital series: Welcome to the second in our miniseries of blogs focused on digital marketing… The world of customer communications ...
The Marketing Gap
A report detailing the findings of The Marketing Pod’s Business Marketing Survey and what the results could mean ...
Pod research shows that a third of businesses do not have a documented marketing strategy in place
The Marketing Pod, recently carried out research among UK businesses to analyse approaches to marketing. It ...
Opinion: PR trends and the digital future
In our latest blog, we sat down with award-winning Pod PR veteran Ruth Barrows to ask her all about the latest ...
The Marketing Pod wins Gold and Silver awards at CIPR Midlands PRide
Solihull-based The Marketing Pod won Gold and Silver awards at the Chartered Institute of Public Relations ...
Data protection law is changing. Are you ready?
Unless you've been taking a reeeeaaally long nap, you'll have heard of the General Data Protection Regulation ...