Account Based Marketing: A practical guide to getting started
Account Based Marketing is one of the biggest topics in marketing this year - a trend set to continue according to the results of B2B Marketing’s ...
Blog
Emma Crofts
The Secret to Social Media
From hashtags and Stories to fake news and memes, the social media world is an ever-changing and constantly challenging place, where marketers could ...
Digitally enhancing the B2B customer experience
The digital series: Welcome to the second in our miniseries of blogs focused on digital marketing… The world of customer communications has been ...
The Marketing Pod
The Marketing Gap
A report detailing the findings of The Marketing Pod’s Business Marketing Survey and what the results could mean for UK businesses. Download our ...
Pod research shows that a third of businesses do not have a documented marketing strategy in place
The Marketing Pod, recently carried out research among UK businesses to analyse approaches to marketing. It revealed that a third of businesses do ...
Opinion: PR trends and the digital future
In our latest blog, we sat down with award-winning Pod PR veteran Ruth Barrows to ask her all about the latest trends in PR and how the role of ...
The Marketing Pod wins Gold and Silver awards at CIPR Midlands PRide
Solihull-based The Marketing Pod won Gold and Silver awards at the Chartered Institute of Public Relations (CIPR) Midlands PRide Awards on Friday ...
Jenny Hughes
Data protection law is changing. Are you ready?
Unless you've been taking a reeeeaaally long nap, you'll have heard of the General Data Protection Regulation (GDPR) - but do you know how your ...
The business value of ‘me time’
Dogs in the office, flexible working hours and popcorn on demand… okay, so Pod culture may not be representative of every business - but these little ...
Our top tip for improving customer experience
In today’s hyper-competitive, constantly connected marketplace, customer experience has never been more important. As one customer’s opinion of your ...
The Marketing Pod awarded recommended agency status
The Marketing Pod has been granted recommended agency status by the Recommended Agency Register following excellent reviews of their services by ...
Entertain, educate, engage: reaching and keeping your customers through meaningful content
Compelling content is something we’re passionate about here at the Pod – and we’re not alone in understanding its value; our industry has been ...