Generative Engine Optimisation (GEO) for business websites
Anyone who has used a search engine recently will have noticed a change to the way that search results are displayed. Many searches will now return ...
Blog
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Emma Crofts
Emma Crofts
Are brand archetypes still relevant to marketing today?
Brand archetypes have long been a staple in the marketing toolkit, but in recent times their usefulness has been challenged by some of the industry’s ...
What are the best types of content for B2B lead generation?
Content marketing is potentially more important for B2B businesses than any other type of organisation. Why? Well, one challenge many B2B buyers face ...
Spotlight: PR at The Marketing Pod
With the news agenda moving more quickly than ever and the rise of social media creating intense competition for attention, getting your business’ ...
Green marketing 101: know your Green Claims Code
Green marketing has become an increasingly critical tactic for marketers, as concerns about halting climate change grow and people become more ...
Google’s ‘Helpful Content Update’ is happening. What do you need to know?
We’ve seen not just one, but two Google algorithm updates in the space of two weeks. So, what do you need to know about the “Helpful Content Update” ...
Becoming a green agency – the Pod story
Since The Marketing Pod launched in 2013, it’s seen so many exciting changes – like growing from a team of two founders into a bustling agency with ...
How the Pod’s clients are supporting Ukraine
Our clients do some incredible work, and it’s no secret that here at the Pod we’re inspired by and proud to work with them. So, it was no surprise to ...
Are Pod’s clients happy clients?
It's important for every business to regularly check in with their customers for feedback, so we did just that with our recent customer satisfaction ...
Infographic: 5 top tips for PR success in a digital world
Our recent PR guide explored how to adapt a public relations strategy for a world where increasing numbers of publications have become digital only - ...
Ask a marketer series: Glenn Smith
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
The British Red Cross: our unsung heroes
You know him as Adam, Head of Digital - but this particular Podster leads an amazing double life: by night (and weekend, and sometimes during the day ...