--- title: The Pod guide to writing the perfect press release description: "

This guide is for anyone who's new to the discipline of writing press releases, and for those who want to know how they could make more of a splash. It will h" image: https://marketingpod.com/hubfs/Imported_Blog_Media/Screenshot+2021-06-16+at+12_04_25-1.png --- [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog) - [Work with us](https://marketingpod.com/contact) [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - About - [Who are we?](https://marketingpod.com/about) - [Our values](https://marketingpod.com/about#our-values) - [Our growth story](https://marketingpod.com/about#timeline) - [Our team](https://marketingpod.com/about#module_team) - Services - [Strategy](https://marketingpod.com/strategy) - [Digital](https://marketingpod.com/digital) - [Creative](https://marketingpod.com/creative) - [PR](https://marketingpod.com/public-relations) - [Content](https://marketingpod.com/content) - [Partners](https://marketingpod.com/partners) - Our solutions - [Decarbonisation & sustainability](https://marketingpod.com/industries/decarbonisation) - [High growth businesses](https://marketingpod.com/industries/high-growth) - [B2B Enterprises](https://marketingpod.com/industries/b2b) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog-resources) - [Careers](https://marketingpod.com/careers) - [Contact](https://marketingpod.com/contact) [Start a project](https://marketingpod.com/contact) - - - - - - - - [Blog & Resources](https://marketingpod.com/blog-resources) - [Blog](https://marketingpod.com/blog) - The Pod guide to writing the perfect press release # The Pod guide to writing the perfect press release Written by [![The Marketing Pod](https://marketingpod.com/hubfs/Pod_P_Square_2022_more_padding-1.png) The Marketing Pod](https://marketingpod.com/blog/author/guestuser) ![](https://marketingpod.com/hubfs/Imported_Blog_Media/Screenshot+2021-06-16+at+12_04_25-1.png) The press release is a staple of media relations. Every marketing and PR professional will have written, edited or circulated one - possibly thousands - during their career. This guide is for anyone who's new to the discipline of writing press releases, and for those who want to know how they could make more of a splash. It will help you understand how PR practitioners guide the story while sticking to the rules, and maximise on this important PR tool. View it [here](https://landing.themarketingpod.co.uk/hubfs/TMP0950_Pod_Content_Excellence_-_Perfect_Press_Release_v3.pdf). [![The Marketing Pod](https://marketingpod.com/hubfs/Pod_P_Square_2022_more_padding-1.png)](https://marketingpod.com/blog/author/guestuser) #### [The Marketing Pod](https://marketingpod.com/blog/author/guestuser) The Marketing Pod team includes senior specialists in all branches of B2B marketing and PR. We’ve been in your shoes, and can offer all the services you need to help you reach your marketing goals – from strategy to digital, from content and creative to PR. 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Public affairs helps organisations prepare for the major commercial and ... [![Mike Nicholls](https://marketingpod.com/hubfs/TMP-Mike.jpg) Mike Nicholls](https://marketingpod.com/blog/author/mike-nicholls) [Read more](https://marketingpod.com/blog/why-is-public-affairs-important-because-politics-will-not-ignore-your-business) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20Hubspot%20Internal%20Comms%20Blog%20Cover%202026-07%20v1.jpg)](https://marketingpod.com/blog/how-hubspot-can-transform-your-internal-communications) [Hubspot](https://marketingpod.com/blog/hubspot) 29 July 2026 ### [How HubSpot can transform your internal communications](https://marketingpod.com/blog/how-hubspot-can-transform-your-internal-communications) Let’s be honest, most businesses spend far more time measuring how they communicate with customers than they do with their own people. Marketing ... 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