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Your guide to developing a digital-first PR strategy

Written by The Marketing Pod The Marketing Pod

With newsrooms dissipating and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up their approach to PR in order to secure coveted coverage.

In this guide, our PR specialists share their top tips on how to:

  • Prep your pitches for remote reporters

  • Seamlessly integrate SEO into your pieces

  • Maximise your reach online

  • Prove the value of PR

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The Marketing Pod

The Marketing Pod

The Marketing Pod team includes senior specialists in all branches of B2B marketing and PR. We’ve been in your shoes, and can offer all the services you need to help you reach your marketing goals – from strategy to digital, from content and creative to PR.

   

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