Don’t get lost in translation: 3 tips to help you take your sustainability campaign global
Putting together a global sustainability campaign can be a complex business, demonstrated by the fact that even finding the right words to engage B2B ...
Blog
Jenny Hughes
The Pod guide to TikTok for B2B marketing
With 1 billion active users last year spending an average of 89 minutes a day on the app, TikTok is a clear choice for B2C marketers to reach their ...
William Tomaney
Beyond blogs: the power of a good B2B content mix
As a copywriter, there are some content essentials I need to make sure are present in every piece: a captivating headline, a clear structure and ...
Paid advertising 101: which platform is best in 2023?
Paid advertising is one of the most powerful tools to use in digital marketing campaigns. But which platform should you choose to achieve your ...
Emma Thompson
Make the most of your Google Analytics: three lesser known reports to improve your insights
Google Analytics is a powerful tool, but do you know how to get the most value out of it? A lot can be done on the platform, and there are multiple ...
Thomas Arden
Midlands’ top PR agency grows again
Social value and sustainability with substance drive business at Solihull’s The Marketing Pod The Marketing Pod, the leading B2B marketing and PR ...
Sara Burgess
Twitter’s takeover: the impact for B2B brands
Thanks to its snappy format and the opportunity it provides to find and engage with a wider audience through strategic hashtags, Twitter has ...
Monia Dal Checco
Spotlight: PR at The Marketing Pod
With the news agenda moving more quickly than ever and the rise of social media creating intense competition for attention, getting your business’ ...
Emma Crofts
Seasonal Vs evergreen content: which works best for B2B?
When you want to optimise your business’ website and boost organic search traffic, getting a strong content strategy in place is a vital part of the ...
Green marketing 101: know your Green Claims Code
The Green Claims Code Explained The environmental impact of purchases is increasingly at the top of UK buyers’ minds. More than a third are regularly ...
The Marketing Pod wins PR Consultancy of the Year at CIPR PRide Awards!
The Marketing Pod has won Gold in the biggest category at the Chartered Institute of Public Relations (CIPR) Midlands PRide Awards, for PR ...
The Marketing Pod
Google’s ‘Helpful Content Update’ is happening. What do you need to know?
We’ve seen not just one, but two Google algorithm updates in the space of two weeks. So, what do you need to know about the “Helpful Content Update” ...
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