How to build an authentic brand
In recent years, the term ‘authentic’ has been bandied about as an aspirational buzzword among B2B marketers. And ...
Blog
The Marketing Pod
Your guide to energy marketing in 2020
If you’re responsible for marketing for an energy company, you’re probably used to adapting your activity in response to the ever-changing ...
Your guide to B2B marketing during (and after) Covid-19
The coronavirus pandemic has changed the way many of us live and work for the foreseeable future - but should it change your marketing strategy, ...
The Pod guide to writing for digital ads
A lot more work goes into writing the humble Google ad than you might expect. If you’re fairly new to writing ...
Emma Crofts
Two new Podsters join our digital team
We’re delighted to welcome two new recruits to the Pod team - meet our web developer, Kris and digital account ...
We’ve signed up to the B2B Principles of Partnership - here’s what to expect
We’re proud to be among the first UK B2B marketing agencies to sign up to the new B2B
Jenny Hughes
B2B marketing: should you outsource or own it?
You know your business better than anyone else, so it makes sense to handle all of your marketing in-house, doesn’t ...
Ask a Marketer series: Pentesec's Josh Barnard
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued ...
The B2B digital marketing trends set to last beyond lockdown
Although B2B marketers will hate to admit it, many in our industry have been slower to recognise, and capitalise ...
It's time to lock down the power of the podcast
Podcasts are already a well established medium. Back when commuting was still a thing most of us did to get to work ...
GDPR Guide
New legislation around data protection is coming, and it’s something every business and marketer needs to ...
Brilliant B2B Marketing
It's time to do away with preconceptions about what B2B marketers can do, and how they should do it. It's time to ...