Ask a Marketer series: GEFCO’s Lydia Maule
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
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The Marketing Pod
The 3 things CMOs will need to become tomorrow’s business leaders
There’s an exciting trend happening in the B2B world - a little something worth celebrating amongst all the bad news. The events of this year have ...
Emma Crofts
Tomorrow’s CMO: new report shows a seismic shift towards marketing-led organisations
Press release - 15 October 2020 Chief Marketing Officers (CMOs) will be crucial in successfully guiding B2B businesses through the pandemic and ...
How to build an authentic brand
In recent years, the term ‘authentic’ has been bandied about as an aspirational buzzword among B2B marketers. And while overuse has perhaps detracted ...
Your guide to energy marketing in 2020
If you’re responsible for marketing for an energy company, you’re probably used to adapting your activity in response to the ever-changing landscape ...
Your guide to B2B marketing during (and after) Covid-19
The coronavirus pandemic has changed the way many of us live and work for the foreseeable future - but should it change your marketing strategy, too?
The Pod guide to writing for digital ads
A lot more work goes into writing the humble Google ad than you might expect. If you’re fairly new to writing digital search or display ads, want to ...
Two new Podsters join our digital team
We’re delighted to welcome two new recruits to the Pod team - meet our web developer, Kris and digital account executive Emma! In recent years, we’ve ...
We’ve signed up to the B2B Principles of Partnership - here’s what to expect
We’re proud to be among the first UK B2B marketing agencies to sign up to the new B2B Principles of Partnership, which we hope will set a standard ...
Jenny Hughes
B2B marketing: should you outsource or own it?
You know your business better than anyone else, so it makes sense to handle all of your marketing in-house, doesn’t it? Well, maybe in some cases - ...
Ask a Marketer series: Pentesec's Josh Barnard
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
The B2B digital marketing trends set to last beyond lockdown
Although B2B marketers will hate to admit it, many in our industry have been slower to recognise, and capitalise on, the potential of digital ...