--- title: Blog | The Marketing Pod | Cath Lyon description: Stay ahead of the curve with our B2B marketing blog. Get insights, news, and tips on all things B2B and green marketing, from The Marketing Pod. --- [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog) - [Work with us](https://marketingpod.com/contact) [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - About - [Who are we?](https://marketingpod.com/about) - [Our values](https://marketingpod.com/about#our-values) - [Our growth story](https://marketingpod.com/about#timeline) - [Our team](https://marketingpod.com/about#module_team) - Services - [Strategy](https://marketingpod.com/strategy) - [Digital](https://marketingpod.com/digital) - [Creative](https://marketingpod.com/creative) - [PR](https://marketingpod.com/public-relations) - [Content](https://marketingpod.com/content) - [Partners](https://marketingpod.com/partners) - Our solutions - [Decarbonisation & sustainability](https://marketingpod.com/industries/decarbonisation) - [High growth businesses](https://marketingpod.com/industries/high-growth) - [B2B Enterprises](https://marketingpod.com/industries/b2b) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog-resources) - [Careers](https://marketingpod.com/careers) - [Contact](https://marketingpod.com/contact) [Start a project](https://marketingpod.com/contact) - - - - - - - # Blog ## Post by ![](https://marketingpod.com/hubfs/cath%20lyon.jpeg) Cath Lyon - [All](https://marketingpod.com/blog-resources) - [Articles](https://marketingpod.com/blog) - [Podcasts](https://marketingpod.com/podcasts) - [Webinars](https://marketingpod.com/webinars-events) - [Videos](https://marketingpod.com/videos) [![](https://marketingpod.com/hubfs/TMP5122%20Marketing%20Pod%20Blog%20Cover%20Images%20v1A%2016.jpg)](https://marketingpod.com/blog/b2b-marketing-strategy-challenges-and-priorities-in-2025) [Strategy](https://marketingpod.com/blog/tag/strategy) 17 July 2025 ### [B2B marketing strategy challenges and priorities in 2025](https://marketingpod.com/blog/b2b-marketing-strategy-challenges-and-priorities-in-2025) What are the biggest challenges and priorities for your B2B marketing strategy? According to 62% of B2B marketers surveyed, their roles are becoming ... [![Cath Lyon](https://marketingpod.com/hubfs/cath%20lyon.jpeg) Cath Lyon](https://marketingpod.com/blog/author/cath-lyon) [Read more](https://marketingpod.com/blog/b2b-marketing-strategy-challenges-and-priorities-in-2025) [![](https://marketingpod.com/hubfs/TMP5122%20Marketing%20Pod%20Blog%20Cover%20Images%20v1A%2013.jpg)](https://marketingpod.com/blog/why-you-should-invest-in-b2b-brand-awareness) 15 May 2025 ### [Why B2B should invest in brand awareness](https://marketingpod.com/blog/why-you-should-invest-in-b2b-brand-awareness) Until recently, B2B marketers who weren’t delivering more leads than their sales team could keep up with wouldn’t be considered worth their paycheck. ... [![Cath Lyon](https://marketingpod.com/hubfs/cath%20lyon.jpeg) Cath Lyon](https://marketingpod.com/blog/author/cath-lyon) [Read more](https://marketingpod.com/blog/why-you-should-invest-in-b2b-brand-awareness) [![](https://marketingpod.com/hubfs/TMP5122%20Pod%20Always%20On%20Blog%206%20Cover%20Image%20v1_01.jpg)](https://marketingpod.com/blog/how-to-make-your-sustainability-communications-stand-out) 29 April 2025 ### [Five steps to create standout sustainability communications](https://marketingpod.com/blog/how-to-make-your-sustainability-communications-stand-out) Customers are increasingly worried about the environmental impact of their purchases. In fact, 45% of consumers are choosing more sustainable ... [![Cath Lyon](https://marketingpod.com/hubfs/cath%20lyon.jpeg) Cath Lyon](https://marketingpod.com/blog/author/cath-lyon) [Read more](https://marketingpod.com/blog/how-to-make-your-sustainability-communications-stand-out) ## Partnering with the best [![Hubspot Platinum Solutions Partner logo](https://marketingpod.com/hubfs/HubSpotSolutionsPartner_Platinum_nowrap.png)](https://marketingpod.com/partners/hubspot) [![ logo](https://marketingpod.com/hubfs/Google+Partner.png)](https://marketingpod.com/partners/google) [![LinkedIn logo](https://marketingpod.com/hubfs/linkedin.png)](https://marketingpod.com/services/digital-marketing) [![Cognism logo](https://marketingpod.com/hubfs/Cognism-Logo.png)](https://get.cognism.com/marketingpod) [![Livestorm logo](https://marketingpod.com/hubfs/livestorm.png)](https://get.livestorm.co/marketingpod) [![Typeform logo](https://marketingpod.com/hubfs/Typeform.png)](https://typeform.partnerlinks.io/marketingpod-websitefooter) [![Hotjar logo](https://marketingpod.com/hubfs/Hotjar+Partner+Badge+(1).png)](https://invite.hotjar.com/marketingpod) [![Apollo.io logo](https://marketingpod.com/hubfs/IMG_0560.png)](https://get.apollo.io/marketingpod-prospect) [![Zoominfo logo](https://marketingpod.com/hubfs/zoominfo.png)](https://try.zoominfo.com/marketingpod) ![ logo](https://marketingpod.com/hubfs/agency-badge-hero-img.png) ![ logo](https://marketingpod.com/hubfs/Adobe_Solution-Partner_Bronze.png) ![ logo](https://marketingpod.com/hubfs/ActiveCampaignPartner.png) ## Are you ready to chat? 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