Paid advertising 101: which platform is best in 2023?
Paid advertising is one of the most powerful tools to use in digital marketing campaigns. But which platform should you choose to achieve your ...
Blog
Emma Thompson
Make the most of your Google Analytics: three lesser known reports to improve your insights
Google Analytics is a powerful tool, but do you know how to get the most value out of it? A lot can be done on the platform, and there are multiple ...
Thomas Arden
Midlands’ top PR agency grows again
Social value and sustainability with substance drive business at Solihull’s The Marketing Pod The Marketing Pod, the leading B2B marketing and PR ...
Sara Burgess
Twitter’s takeover: the impact for B2B brands
Thanks to its snappy format and the opportunity it provides to find and engage with a wider audience through strategic hashtags, Twitter has ...
Monia Dal Checco
Spotlight: PR at The Marketing Pod
With the news agenda moving more quickly than ever and the rise of social media creating intense competition for attention, getting your business’ ...
Emma Crofts
Seasonal Vs evergreen content: which works best for B2B?
When you want to optimise your business’ website and boost organic search traffic, getting a strong content strategy in place is a vital part of the ...
William Tomaney
Green marketing 101: know your Green Claims Code
Green marketing has become an increasingly critical tactic for marketers, as concerns about halting climate change grow and people become more ...
The Marketing Pod wins PR Consultancy of the Year at CIPR PRide Awards!
The Marketing Pod has won Gold in the biggest category at the Chartered Institute of Public Relations (CIPR) Midlands PRide Awards, for PR ...
The Marketing Pod
Google’s ‘Helpful Content Update’ is happening. What do you need to know?
We’ve seen not just one, but two Google algorithm updates in the space of two weeks. So, what do you need to know about the “Helpful Content Update” ...
Becoming a green agency – the Pod story
Since The Marketing Pod launched in 2013, it’s seen so many exciting changes – like growing from a team of two founders into a bustling agency with ...
How the Pod’s clients are supporting Ukraine
Our clients do some incredible work, and it’s no secret that here at the Pod we’re inspired by and proud to work with them. So, it was no surprise to ...
4 logo trends for 2022
When tasked with a new branding project here at The Pod, the part I love the most is designing the logo. A lot of thought and research goes into ...
Zoë Barber