SEO step one: how do search engines work?
Search engine optimisation - SEO - is a key concern for many B2B marketers, and for good reason. Research has shown that 89% of B2B buyers use the ...
Blog
The Marketing Pod
What do Apple’s privacy changes mean for B2B marketers?
Apple has announced major privacy changes for iOS 15, and if your business has an online presence, then you need to know about them. These changes ...
Adam Leach
3 steps to boost awareness of your B2B brand
When was the last time you measured the success of a campaign in anything other than the number of leads it brought into your business? If it’s been ...
Are Pod’s clients happy clients?
It's important for every business to regularly check in with their customers for feedback, so we did just that with our recent customer satisfaction ...
Emma Crofts
The Pod guide to writing the perfect press release
The press release is a staple of media relations. Every marketing and PR professional will have written, edited or circulated one - possibly ...
Infographic: 5 top tips for PR success in a digital world
Our recent PR guide explored how to adapt a public relations strategy for a world where increasing numbers of publications have become digital only - ...
Your guide to developing a digital-first PR strategy
With newsrooms dissipating and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up ...
Are you ready to be agile in 2021?
This time last year you probably had a comprehensive 2020 marketing plan sitting in front of you, and perhaps you were already putting it into action ...
Ask a marketer series: Glenn Smith
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
The British Red Cross: our unsung heroes
You know him as Adam, Head of Digital - but this particular Podster leads an amazing double life: by night (and weekend, and sometimes during the day ...
Ask a Marketer series: Jason Riseborough
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
How B2B businesses can get set for 2021 success in only 6 weeks
It’s been a strange and often stressful year, one in which many marketers skipped the strategic thinking and went straight to tactics; hoping for ...