How the Pod’s clients are supporting Ukraine
Our clients do some incredible work, and it’s no secret that here at the Pod we’re inspired by and proud to work with them. So, it was no surprise to ...
Blog
Emma Crofts
4 logo trends for 2022
When tasked with a new branding project here at The Pod, the part I love the most is designing the logo. A lot of thought and research goes into ...
Zoë Barber
4 golden rules for ‘green’ messaging
In their past lives, a number of Podsters worked in-house within some of the UK’s Big Six energy companies, which means we’ve been weaving ...
The Marketing Pod
Creating a website with finesse for Mobica
The Challenge Following a complete brand refresh, the software engineering and development providers at Mobica found that their website didn’t truly ...
SEO step one: how do search engines work?
Search engine optimisation - SEO - is a key concern for many B2B marketers, and for good reason. Research has shown that 89% of B2B buyers use the ...
What do Apple’s privacy changes mean for B2B marketers?
Apple has announced major privacy changes for iOS 15, and if your business has an online presence, then you need to know about them. These changes ...
Adam Leach
3 steps to boost awareness of your B2B brand
When was the last time you measured the success of a campaign in anything other than the number of leads it brought into your business? If it’s been ...
Are Pod’s clients happy clients?
It's important for every business to regularly check in with their customers for feedback, so we did just that with our recent customer satisfaction ...
The Pod guide to writing the perfect press release
The press release is a staple of media relations. Every marketing and PR professional will have written, edited or circulated one - possibly ...
Infographic: 5 top tips for PR success in a digital world
Our recent PR guide explored how to adapt a public relations strategy for a world where increasing numbers of publications have become digital only - ...
Your guide to developing a digital-first PR strategy
With newsrooms dissipating and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up ...
Are you ready to be agile in 2021?
This time last year you probably had a comprehensive 2020 marketing plan sitting in front of you, and perhaps you were already putting it into action ...
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