Cracking the code: using acronyms in B2B writing
Are you an SME or LE wondering if CHP could maximise your ROI? Set the right KPIs to find out ASAP. What do ...
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Monia Dal Checco
Monia Dal Checco
Four questions to ask your B2B marketing partner
The world of B2B marketing is becoming increasingly complex. With digital innovations advancing at lightning speed, ...
Humanising your brand with B2B storytelling
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Must-know SEO tips for sustainable businesses
How to be sure that your Earth-conscious organisation stands out in the sustainability ...
Active not reactive: maximising PR success
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Three tips to improve your B2B brand’s tone of voice (and keep readers engaged)
Are you wondering whether your B2B content could use a revamp? You’re in good company. Organisations are constantly ...
Do your green claims stack up?
Do your green claims stack up? The rise of ESG-related regulations means that companies need to be aware of ...
AI generated content – will robots replace writers?
I vividly remember the first time I came across a news story about AI generated content that made me sit up and ...
Twitter’s takeover: the impact for B2B brands
Thanks to its snappy format and the opportunity it provides to find and engage with a wider audience through ...