Strategic storytelling: how to effectively tell your business narrative
In the increasingly competitive B2B landscape, more and more organisations have realised the importance of communicating their business narrative as ...
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Monia Dal Checco
Monia Dal Checco
Boosting your CEO’s personal brand
It’s often said that reputation is a company’s most precious asset. Hard to build and maintain, and dangerously easy to taint, reputation can make or ...
Maximising your B2B marketing ROI in 2024
The past year has brought many changes to the B2B marketing world. From AI revolutionising content creation, to video becoming the medium of choice ...
How to brief your B2B marketing agency: Maximise the value of our collaboration with clear communication
Partnering with an experienced B2B marketing agency can be a great way to fine-tune your marketing efforts and help you reach your overall business ...
Cracking the code: using acronyms in B2B writing
Are you an SME or LE wondering if CHP could maximise your ROI? Set the right KPIs to find out ASAP. What do you think of this sentence? Even if ...
Four questions to ask your B2B marketing partner
The world of B2B marketing is becoming increasingly complex. With digital innovations advancing at lightning speed, and new content and design trends ...
Humanising your brand with B2B storytelling
Many large organisations have implemented truly valuable initiatives to cut their environmental footprint and reduce waste – from Patagonia’s famous ...
Must-know SEO tips for sustainable businesses
How to be sure that your Earth-conscious organisation stands out in the sustainability conversation Businesses of all sizes are setting ...
Active not reactive: maximising PR success
In a world oversaturated with information, carving a niche for your message can be challenging. According to media monitoring software provider ...
Three tips to improve your B2B brand’s tone of voice (and keep readers engaged)
Are you wondering whether your B2B content could use a revamp? You’re in good company. Organisations are constantly on the lookout for content that ...
Do your green claims stack up?
Do your green claims stack up? The rise of ESG-related regulations means that companies need to be aware of how to express their environmental claims ...
AI generated content – will robots replace writers?
I vividly remember the first time I came across a news story about AI generated content that made me sit up and take notice of the technology’s ...
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