LinkedIn wants us to spot AI slop. But can we?
Fast answer: Not easily. Research consistently shows people are barely better than chance at identifying AI-generated content from style alone. But ...
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Monia Dal Checco
Strategic copywriting: How to turn content from cool to commercial
Today, it’s not enough for content to be clever, it needs to be commercially sharp. This means thinking about the reader’s business needs (as well as ...
William Tomaney
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