Google’s AI search: What B2B marketers need to know
Earlier this year, Google introduced significant changes to its search engine, incorporating generative ...
Blog
Post by
William Tomaney
William Tomaney
How energy and utility companies can future-proof their marketing strategy
We’ve written a number of blog posts in the last few years on how technologies such as artificial intelligence (AI) are changing the world of B2B ...
Should your B2B business still be on X?
The discussion surrounding X (formerly known as Twitter) may have taken an unpleasant and partisan turn. But for many organisations, including B2B ...
Navigating AI in content: finding a balance between innovation and authenticity
We’ve written about artificial intelligence (AI) a fair few times now. We’ve wondered whether
The art of words: Spotlight on content marketing at The Marketing Pod
With The Marketing Pod’s unique structure of five centres of excellence, we’re lucky to be able to pick the brains of people who are experts in ...
Women in utilities and unconscious bias: Our survey results and what we can do about them
As an agency founded by two women from a utilities background, that works with incredible clients from across the utilities industry, we’re ...
A jargon-busting guide to the UK energy industry
At Pod, we’re two things: B2B marketers and energy geeks. Like, serious nerds. It’s no secret, we love marketing and we love getting under the ...
We’re a Great Place to Work - and here’s why our Podsters love Pod
It’s official: The Marketing Pod is a Great Place to Work (we always knew it was). We’re delighted to announce we’ve made it on ...
How to make the most of B2B marketing events
If anything demonstrates the popularity and effectiveness of B2B marketing events, it’s the way they have roared back to life post-COVID. Not that ...
Striking the balance: Navigating B2B content marketing trends in 2024
As the B2B content marketing landscape races into 2024, the recent pace of technological innovation is met with a growing need for authenticity. ...
Make your B2B marketing budget work harder: One team, five centres of excellence
What sort of marketing team would we be if we didn’t create a catchy slogan for ourselves? At Pod, we like to say ...
3 B2B content trends all marketing teams need to know
B2B content marketing has continued its rapid evolution, driven by social media, technology and AI. This blog ...