5 standout B2B marketing tips from 2025
Your end of year roundup from our B2B and HubSpot experts is here. It’s been quite a year in B2B marketing. We’ve seen AI move from novelty to ...
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William Tomaney
William Tomaney
Why (and how) B2B marketers need to talk nature, not just net zero
You know sustainability. You understand carbon targets and net zero. In fact, it seems to be the topic on everyone’s lips right now. So much so that ...
Turning insight into action: Lessons from The Marketing Pod’s B2B comms event
The world of B2B communications is evolving fast. As customer expectations shift, sales cycles lengthen and digital noise grows louder, energy and ...
A new era of B2B marketing: Human-led, AI-enabled, commercially smart
About six months ago, I sat down with some of our Podsters in Pod HQ to plot out the next half-a-year or so of content for our website. Of course, no ...
5 B2B content quick wins you can't afford to overlook
In B2B marketing, content is often the shiny deliverable that gets all the attention – the big brand video, the lead-generating white paper and the ...
Strategic copywriting: How to turn content from cool to commercial
Today, it’s not enough for content to be clever, it needs to be commercially sharp. This means thinking about the reader’s business needs (as well as ...
Reclaim your time: HubSpot tools for busy marketing managers
At the Marketing Pod, we know that marketing managers have a lot on their plates. From setting up strategies, to monitoring campaign results, while ...
Google’s AI search: What B2B marketers need to know
Earlier this year, Google introduced significant changes to its search engine, incorporating generative AI. The update has the potential to transform ...
How energy and utility companies can future-proof their marketing strategy
We’ve written a number of blog posts in the last few years on how technologies such as artificial intelligence (AI) are changing the world of B2B ...
Should your B2B business still be on X?
The discussion surrounding X (formerly known as Twitter) may have taken an unpleasant and partisan turn. But for many organisations, including B2B ...
Navigating AI in content: finding a balance between innovation and authenticity
We’ve written about artificial intelligence (AI) a fair few times now. We’ve wondered whether robots will ever replace writers, explored the need for ...
The art of words: Spotlight on content marketing at The Marketing Pod
With The Marketing Pod’s unique structure of five centres of excellence, we’re lucky to be able to pick the brains of people who are experts in their ...
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