Women in utilities and unconscious bias: Our survey results and what we can do about them
As an agency founded by two women from a utilities background, that works with incredible clients from across the utilities industry, we’re ...
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William Tomaney
William Tomaney
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A jargon-busting guide to the UK energy industry
At Pod, we’re two things: B2B marketers and energy geeks. Like, serious nerds. It’s no secret, we love marketing and we love getting under the skin ...
We’re a Great Place to Work - and here’s why our Podsters love Pod
It’s official: The Marketing Pod is a Great Place to Work (we always knew it was). We’re delighted to announce we’ve made it on to Great Place to ...
How to make the most of B2B marketing events
If anything demonstrates the popularity and effectiveness of B2B marketing events, it’s the way they have roared back to life post-COVID. Not that ...
Striking the balance: Navigating B2B content marketing trends in 2024
As the B2B content marketing landscape races into 2024, the recent pace of technological innovation is met with a growing need for authenticity. In ...
Make your B2B marketing budget work harder: One team, five centres of excellence
What sort of marketing team would we be if we didn’t create a catchy slogan for ourselves? At Pod, we like to say that we’re, ‘one team, five centres ...
3 B2B content trends all marketing teams need to know
B2B content marketing has continued its rapid evolution, driven by social media, technology and AI. This blog explores how and why things are ...
Start with why: How shared values can boost your sustainability messaging
As brands continue to set more ambitious environmental targets, meet more stringent regulations and create the green solutions of the future, their ...
Navigating the new LinkedIn algorithm: Boosting B2B engagement
If you’ve seen a sudden, seemingly-unexplained drop off in engagement on your business’s LinkedIn profile, you’re not the only one. The world’s ...
Threads – Will Meta’s new platform rival Twitter for B2B brands?
For at least the last decade, the social media landscape has been dominated by Facebook, Instagram and Twitter – for B2B, you can throw LinkedIn into ...
The Pod guide to TikTok for B2B marketing
With 1 billion active users last year spending an average of 89 minutes a day on the app, TikTok is a clear choice for B2C marketers to reach their ...
Beyond blogs: the power of a good B2B content mix
As a copywriter, there are some content essentials I need to make sure are present in every piece: a captivating headline, a clear structure and ...
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