Why B2B marketers are just like astronauts (kind of)
July 20th 2019 was the 50th anniversary of the Apollo moon landing. Cue much excitement at Pod HQ, with the whole team set to full space-geek mode; ...
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Emma Crofts
Emma Crofts
Three is the magic number as The Marketing Pod continues 2019 growth
Full-service B2B marketing and communications agency, The Marketing Pod - which is based at Umberslade Business Park near Hockley Heath - has ...
Five years on - celebrating a very special birthday with a bright new look
We're celebrating a significant milestone this week, having grown exponentially from two founders round a kitchen table to a million-pound turnover ...
Account Based Marketing: A practical guide to getting started
Account Based Marketing is one of the biggest topics in marketing this year - a trend set to continue according to the results of B2B Marketing’s ...
The Secret to Social Media
From hashtags and Stories to fake news and memes, the social media world is an ever-changing and constantly challenging place, where marketers could ...
The Marketing Gap
A report detailing the findings of The Marketing Pod’s Business Marketing Survey and what the results could mean for UK businesses. Download our ...
Data protection law is changing. Are you ready?
Unless you've been taking a reeeeaaally long nap, you'll have heard of the General Data Protection Regulation (GDPR) - but do you know how your ...
Our top tip for improving customer experience
In today’s hyper-competitive, constantly connected marketplace, customer experience has never been more important. As one customer’s opinion of your ...
Give it to them straight: Pod's Emma on why marketing is better in plain English
We’d all like to be innovators. Of course we would. True innovation is a rare and precious thing. What is unfortunately neither rare or precious is ...
Defining your 'You'
We all know that having a strong, consistent brand is vital to achieving cut-through in a competitive marketplace. Here's some sound advice on ...
Hat-trick for The Pod at the 2016 CIPR Awards?
Last week we were over the moon to find out that we have been shortlisted for four, (yes four!) Chartered Institute of Public Relations (CIPR) PRide ...
Content that activates the sales funnel
The hype around content marketing isn’t something that’s going away any time soon. However the content itself is something which is evolving – and ...