The 3 things CMOs will need to become tomorrow’s business leaders
There’s an exciting trend happening in the B2B world - a little something worth celebrating amongst all the bad ...
Blog
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Emma Crofts
Emma Crofts
The Pod guide to writing for digital ads
A lot more work goes into writing the humble Google ad than you might expect. If you’re fairly new to writing ...
The B2B digital marketing trends set to last beyond lockdown
Although B2B marketers will hate to admit it, many in our industry have been slower to recognise, and capitalise ...
It's time to lock down the power of the podcast
Podcasts are already a well established medium. Back when commuting was still a thing most of us did to get to work ...
GDPR Guide
New legislation around data protection is coming, and it’s something every business and marketer needs to ...
Brilliant B2B Marketing
It's time to do away with preconceptions about what B2B marketers can do, and how they should do it. It's time to ...
Guide to Trust & Citation Flow
As a part of our digital service offering, we give clients access to a tailored data and analytics platform. This ...
Getting to grips with social media for B2B
Gone are the days of asking whether a B2B business should have a social media presence. Today, every B2B business ...
OBM: B2B’s newest kid on the block?
As a B2B marketing specialist, I believe I’m at liberty to share a little secret about marketers: we’ll do ...
Pod tidings we bring!
We wanted to take this chance to wish you a very Merry Christmas. 2019 has taken Pod on quite a journey. ...
What can B2B copywriters learn from novelists?
At The Marketing Pod, we’re a team of book lovers, so the Cheltenham Literature Festival is a key event in all of ...
Why B2B marketers are just like astronauts (kind of)
July 20th 2019 was the 50th anniversary of the Apollo moon landing. Cue ...