From principles to practice: Embedding B Corp values in HubSpot
B Corp Certification is often discussed in terms of purpose, politics and pledges. But its real impact isn’t found in a logo. Instead, it shows up in ...
Emma Crofts
Our Senior Content Lead Emma has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she'll give it her all.
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Ultimate guide for navigating green claims confidently.
Sustainability and green claims are fast becoming a commercial and regulatory expectation. Moving beyond vague statements, stakeholders now expect ...
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Part of the 0.1%: What our B Corp Certification really means
You might have heard that Pod has recently become a Certified B Corporation. It was a long and complex journey, and one we’re very proud of – but ...
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