Strategic copywriting: How to turn content from cool to commercial
Today, it’s not enough for content to be clever, it needs to be commercially sharp. This means thinking about the reader’s business needs (as well as ...
Emma Crofts
Our Senior Content Lead Emma has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she'll give it her all.
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William Tomaney
Why your B2B buyer persona isn’t working (and how to fix it)
It might be a tough pill to swallow for many B2B brands, but you might not know your audience as well as you think. We all nod along when someone ...
James Montgomery
HubSpot Pop-Up Tool is being sunsetted. What do B2B marketers need to know?
HubSpot pop-ups are no more: What should you do now? HubSpot has begun the process to ‘sunset’ its pop-up forms tool. So if you’ve been using this ...
The Marketing Pod
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