Are brand archetypes still relevant to marketing today?
Brand archetypes have long been a staple in the marketing toolkit, but in recent times their usefulness has been ...
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Emma Crofts
Emma Crofts
What are the best types of content for B2B lead generation?
Content marketing is potentially more important for B2B businesses than any other type of organisation. Why? Well, ...
Spotlight: PR at The Marketing Pod
With the news agenda moving more quickly than ever and the rise of social media creating intense competition for ...
Green marketing 101: know your Green Claims Code
Green marketing has become an increasingly critical tactic for marketers, as concerns about halting climate change ...
Google’s ‘Helpful Content Update’ is happening. What do you need to know?
We’ve seen not just one, but two Google algorithm updates in the space of two weeks. So, what do you need to know ...
Becoming a green agency – the Pod story
Since The Marketing Pod launched in 2013, it’s seen so many exciting changes – like growing from a team of two ...
How the Pod’s clients are supporting Ukraine
Our clients do some incredible work, and it’s no secret that here at the Pod we’re inspired by and proud to work ...
Are Pod’s clients happy clients?
It's important for every business to regularly check in with their customers for feedback, so we did just that with our recent customer ...
Infographic: 5 top tips for PR success in a digital world
Our recent PR ...
Ask a marketer series: Glenn Smith
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued ...
The British Red Cross: our unsung heroes
You know him as Adam, Head of Digital - but this particular Podster leads ...
Ask a Marketer series: Jason Riseborough
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued ...