--- title: The Pod guide to writing for digital ads description: A lot more work goes into writing the humble Google ad than you might expect. If you’re fairly new to writing digital search or display ads, want to know how image: https://marketingpod.com/hubfs/Imported_Blog_Media/TMP0657-Pod-Guide-Cover-for-Web+(1).jpg --- [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog) - [Work with us](https://marketingpod.com/contact) [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - About - [Who are we?](https://marketingpod.com/about) - [Our values](https://marketingpod.com/about#our-values) - [Our growth story](https://marketingpod.com/about#timeline) - [Our team](https://marketingpod.com/about#module_team) - Services - [Strategy](https://marketingpod.com/strategy) - [Digital](https://marketingpod.com/digital) - [Creative](https://marketingpod.com/creative) - [PR](https://marketingpod.com/public-relations) - [Content](https://marketingpod.com/content) - [Partners](https://marketingpod.com/partners) - Our solutions - [Decarbonisation & sustainability](https://marketingpod.com/industries/decarbonisation) - [High growth businesses](https://marketingpod.com/industries/high-growth) - [B2B Enterprises](https://marketingpod.com/industries/b2b) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog-resources) - [Careers](https://marketingpod.com/careers) - [Contact](https://marketingpod.com/contact) [Start a project](https://marketingpod.com/contact) - - - - - - - - [Blog & Resources](https://marketingpod.com/blog-resources) - [Blog](https://marketingpod.com/blog) - The Pod guide to writing for digital ads # The Pod guide to writing for digital ads Written by [![Emma Crofts](https://marketingpod.com/hubfs/Em%20C.jpg) Emma Crofts](https://marketingpod.com/blog/author/emma-crofts) ![](https://marketingpod.com/hubfs/Imported_Blog_Media/TMP0657-Pod-Guide-Cover-for-Web+(1).jpg) A lot more work goes into writing the humble Google ad than you might expect. If you’re fairly new to writing digital search or display ads, want to know how to pack more info into tiny word limits, or need to make more of an impact with your LinkedIn and Twitter ads, our new guide will lead the way to digital ad excellence. [Download Now](https://marketingpod.com/hubfs/TMP0657-Pod-Guide-Writing-Digital-Ads-v3%20(1).pdf) [![Emma Crofts](https://marketingpod.com/hubfs/Em%20C.jpg)](https://marketingpod.com/blog/author/emma-crofts) #### [Emma Crofts](https://marketingpod.com/blog/author/emma-crofts) Our Senior Content Lead Emma has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she'll give it her all. [![Share on Facebook](https://marketingpod.com/hs-fs/hubfs/share-facebook.png?width=24&name=share-facebook.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fmarketingpod.com%2Fblog%2Fguide-to-writing-copy-for-digital-ads%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://marketingpod.com/hs-fs/hubfs/share-linkedin.png?width=24&name=share-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fmarketingpod.com%2Fblog%2Fguide-to-writing-copy-for-digital-ads%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://marketingpod.com/hs-fs/hubfs/share-x.png?width=24&name=share-x.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fmarketingpod.com%2Fblog%2Fguide-to-writing-copy-for-digital-ads%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fmarketingpod.com%2Fblog%2Fguide-to-writing-copy-for-digital-ads%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=The%20Pod%20guide%20to%20writing%20for%20digital%20ads) [![Share on Email](https://marketingpod.com/hs-fs/hubfs/share-email.png?width=24&name=share-email.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fmarketingpod.com%2Fblog%2Fguide-to-writing-copy-for-digital-ads%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fmarketingpod.com%2Fblog%2Fguide-to-writing-copy-for-digital-ads%3Futm_medium%3Dsocial%26utm_source%3Demail) ## You might also be interested in… [![](https://marketingpod.com/hubfs/TMP5870%20Pod%20AI%20Slop%20Blog%20Cover%20v1.jpg)](https://marketingpod.com/blog/linkedin-wants-us-to-spot-ai-slop.-but-can-we) [Copywriting](https://marketingpod.com/blog/copywriting) [B2B](https://marketingpod.com/blog/b2b) 1 September 2026 ### [LinkedIn wants us to spot AI slop. 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Public affairs helps organisations prepare for the major commercial and ... [![Mike Nicholls](https://marketingpod.com/hubfs/TMP-Mike.jpg) Mike Nicholls](https://marketingpod.com/blog/author/mike-nicholls) [Read more](https://marketingpod.com/blog/why-is-public-affairs-important-because-politics-will-not-ignore-your-business) [![](https://marketingpod.com/hubfs/TMP5869%20Pod%20Hubspot%20Internal%20Comms%20Blog%20Cover%202026-07%20v1.jpg)](https://marketingpod.com/blog/how-hubspot-can-transform-your-internal-communications) [Hubspot](https://marketingpod.com/blog/hubspot) 29 July 2026 ### [How HubSpot can transform your internal communications](https://marketingpod.com/blog/how-hubspot-can-transform-your-internal-communications) Let’s be honest, most businesses spend far more time measuring how they communicate with customers than they do with their own people. Marketing ... 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