Turning insight into action: Lessons from The Marketing Pod’s B2B comms event
The world of B2B communications is evolving fast. As customer expectations shift, sales cycles lengthen and digital noise grows louder, energy and ...
Emma Crofts
Our Senior Content Lead Emma has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she'll give it her all.
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About six months ago, I sat down with some of our Podsters in Pod HQ to plot out the next half-a-year or so of content for our website. Of course, no ...
5 B2B content quick wins you can't afford to overlook
In B2B marketing, content is often the shiny deliverable that gets all the attention – the big brand video, the lead-generating white paper and the ...
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