Not just coverage: how PR drives action in B2B
In B2B, converting awareness into action can be tricky. Buying groups weigh risks and seek reassurance before taking action. PR plays a crucial role ...
Emma Crofts
Our Senior Content Lead Emma has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she'll give it her all.
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Behind every successful B2B campaign, the pattern tends to be the same: a clear strategy, sharp positioning, brilliant creative, great execution… and ...
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You know sustainability. You understand carbon targets and net zero. In fact, it seems to be the topic on everyone’s lips right now. So much so that ...
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