A new era of B2B marketing: Human-led, AI-enabled, commercially smart
About six months ago, I sat down with some of our Podsters in Pod HQ to plot out the next half-a-year or so of content for our website. Of course, no ...
Emma Crofts
Our Senior Content Lead Emma has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she'll give it her all.
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5 B2B content quick wins you can't afford to overlook
In B2B marketing, content is often the shiny deliverable that gets all the attention – the big brand video, the lead-generating white paper and the ...
INBOUND 2025: 12 new HubSpot products that blew our experts’ minds
INBOUND 2025, HubSpot’s annual conference, saw more than 200 product updates announced. Our digital and HubSpot experts Raven Wheatley-Hawkins and ...
Raven Wheatley-Hawkins
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