Pod research shows that a third of businesses do not have a documented marketing strategy in place
The Marketing Pod, recently carried out research among UK businesses to analyse approaches to marketing. It revealed that a third of businesses do ...
Blog
The Marketing Pod
Opinion: PR trends and the digital future
In our latest blog, we sat down with award-winning Pod PR veteran Ruth Barrows to ask her all about the latest trends in PR and how the role of ...
The Marketing Pod wins Gold and Silver awards at CIPR Midlands PRide
Solihull-based The Marketing Pod won Gold and Silver awards at the Chartered Institute of Public Relations (CIPR) Midlands PRide Awards on Friday ...
Jenny Hughes
Data protection law is changing. Are you ready?
Unless you've been taking a reeeeaaally long nap, you'll have heard of the General Data Protection Regulation (GDPR) - but do you know how your ...
Emma Crofts
The business value of ‘me time’
Dogs in the office, flexible working hours and popcorn on demand… okay, so Pod culture may not be representative of every business - but these little ...
Our top tip for improving customer experience
In today’s hyper-competitive, constantly connected marketplace, customer experience has never been more important. As one customer’s opinion of your ...
The Marketing Pod awarded recommended agency status
The Marketing Pod has been granted recommended agency status by the Recommended Agency Register following excellent reviews of their services by ...
Entertain, educate, engage: reaching and keeping your customers through meaningful content
Compelling content is something we’re passionate about here at the Pod – and we’re not alone in understanding its value; our industry has been ...
Developing a B2B brand that stands out from the crowd - Be the peacock
We work with a lot of B2B brands here at the Pod and for many of us, that B2B world is where we cut our marketing ‘teeth’. With so much marketing ...
David Stokes
Being bold for change: Celebrating women's achievements on International Women's Day
It’s almost a shame we need a day to recognise women in general but hey, I’ll take it – it’s a perfect opportunity to give some recognition to just a ...
Jodie Williams
Give it to them straight: Pod's Emma on why marketing is better in plain English
We’d all like to be innovators. Of course we would. True innovation is a rare and precious thing. What is unfortunately neither rare or precious is ...
Refresh your marketing strategy in 2017
The start of a new year is a great time to take stock of the last twelve months and to look ahead to the future; while we often do this in our ...
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