4 golden rules for ‘green’ messaging
In their past lives, a number of Podsters worked in-house within some of the UK’s Big Six energy companies, which means we’ve been weaving ...
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The Marketing Pod Guest
The Marketing Pod Guest
Creating a website with finesse for Mobica
The Challenge Following a complete brand refresh, the software engineering and development providers at Mobica found that their website didn’t truly ...
SEO step one: how do search engines work?
Search engine optimisation - SEO - is a key concern for many B2B marketers, and for good reason. Research has shown that 89% of B2B buyers use the ...
3 steps to boost awareness of your B2B brand
When was the last time you measured the success of a campaign in anything other than the number of leads it brought into your business? If it’s been ...
The Pod guide to writing the perfect press release
The press release is a staple of media relations. Every marketing and PR professional will have written, edited or circulated one - possibly ...
Your guide to developing a digital-first PR strategy
With newsrooms dissipating and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up ...
Are you ready to be agile in 2021?
This time last year you probably had a comprehensive 2020 marketing plan sitting in front of you, and perhaps you were already putting it into action ...
How B2B businesses can get set for 2021 success in only 6 weeks
It’s been a strange and often stressful year, one in which many marketers skipped the strategic thinking and went straight to tactics; hoping for ...
Ask a Marketer series: GEFCO’s Lydia Maule
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
Tomorrow’s CMO: new report shows a seismic shift towards marketing-led organisations
Press release - 15 October 2020 Chief Marketing Officers (CMOs) will be crucial in successfully guiding B2B businesses through the pandemic and ...
How to build an authentic brand
In recent years, the term ‘authentic’ has been bandied about as an aspirational buzzword among B2B marketers. And while overuse has perhaps detracted ...
Your guide to energy marketing in 2020
If you’re responsible for marketing for an energy company, you’re probably used to adapting your activity in response to the ever-changing landscape ...