Your guide to B2B marketing during (and after) Covid-19
The coronavirus pandemic has changed the way many of us live and work for the foreseeable future - but should it change your marketing strategy, too?
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The Marketing Pod Guest
The Marketing Pod Guest
Two new Podsters join our digital team
We’re delighted to welcome two new recruits to the Pod team - meet our web developer, Kris and digital account executive Emma! In recent years, we’ve ...
B2B marketing: should you outsource or own it?
You know your business better than anyone else, so it makes sense to handle all of your marketing in-house, doesn’t it? Well, maybe in some cases - ...
Ask a Marketer series: Pentesec's Josh Barnard
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
How we’re coping with the coronavirus crisis
It’s difficult to know what to say at the minute, isn’t it? As an agency we’ve spent a good part of the last month crafting coronavirus comms for our ...
Ask a Marketer series: Inspired Energy’s Danielle Wrench
At The Marketing Pod, we work with in-house marketers across a wide range of industries, and we’re always intrigued by how their roles are so similar ...
How to stay connected with your customers (from afar)
For B2B marketers, ‘face to face’ time has always been invaluable. At the Pod we love nothing more than big hugs before meetings with our lovely ...
Stick or Twist: which marketing trends are here to stay in 2020
Marketing is all about keeping your finger on the pulse, but it’s also crucial to distinguish the trends worth following from short-lived fads. While ...
The 3 things we learned at the B2B Marketing Expo
The B2B Marketing Expo at London’s ExCel bills itself as Europe’s Leading Marketing Event. And this year’s show did feel like the kind of big, ...
Could AI help you unleash your creative beast?
For marketers, artificial intelligence has lately become the grand moniker for any process that depends on algorithms to provide ‘intelligent’ ...
Placing customer experience at the heart of your marketing strategy
In B2B, nearly 60% of business decision-making has already happened before buyers actually approach their prospective suppliers. It’s a statistic ...
Digitally enhancing the B2B customer experience
The digital series: Welcome to the second in our miniseries of blogs focused on digital marketing… The world of customer communications has been ...