Your guide to B2B marketing during (and after) Covid-19
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The Marketing Pod Guest
The Marketing Pod Guest
Two new Podsters join our digital team
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B2B marketing: should you outsource or own it?
You know your business better than anyone else, so it makes sense to handle all of your marketing in-house, doesn’t ...
Ask a Marketer series: Pentesec's Josh Barnard
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How we’re coping with the coronavirus crisis
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Ask a Marketer series: Inspired Energy’s Danielle Wrench
At The Marketing Pod, we work with in-house marketers across a wide range ...
How to stay connected with your customers (from afar)
For B2B marketers, ‘face to face’ time has always been invaluable. At the Pod we love nothing more than big hugs ...
Stick or Twist: which marketing trends are here to stay in 2020
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The 3 things we learned at the B2B Marketing Expo
The B2B Marketing Expo at London’s ExCel bills itself as Europe’s Leading Marketing Event. And this year’s show did feel like the kind of big, ...
Could AI help you unleash your creative beast?
For marketers, artificial intelligence has lately become the grand moniker for any process that depends on algorithms to provide ‘intelligent’ ...
Placing customer experience at the heart of your marketing strategy
In B2B, nearly 60% of business decision-making has already happened before buyers actually approach their ...
Digitally enhancing the B2B customer experience
The digital series: Welcome to the second in our miniseries of blogs focused on digital marketing… The world of customer communications ...