Helping a green electricity supplier on its sustainability journey

The brief

When a UK-based supplier of 100% renewable energy wanted to create a detailed sustainability report to keep stakeholders up to date on progress, it approached The Marketing Pod to help bring its sustainability report to life. We were able to call on our expertise in purpose-led green marketing and the work we’d already done together, to support them with researching, writing and designing the document.

The final report became a fundamental part of the business’s proposition framework and is now an essential, annual publication.

Our approach

The company has sustainability at its core and has been working hard to reduce carbon emissions and compile data that is meaningful and transparent. We worked closely with its internal marketing experts to help transform a huge amount of detailed information into a single, easy-to-digest report. The document clearly illustrates the supplier’s dedication to sustainability, including a breakdown of its carbon footprint and the strategy to reduce it.

The report had to align with the company’s carefully crafted brand identity and overarching values while effectively communicating the sustainability goals and long-term aspirations of the company.

Thanks to information gathered during workshops, we were able to help their team produce a truly effective piece of content that is well structured, beautifully designed and uniquely honest; reflecting what they stand for.

The results

The sustainability report was chosen as the lynchpin of a new brand launch for the firm and had such a fantastic reception that it has since become an annual publication, and a fundamental part of the company’s communications and proposition framework.

It enables continuous, effective communication of the supplier’s good work and long-term aspirations for the industry.

Become an annual publication

“Support from the Pod was invaluable to us during production of our sustainability report. Their knowledge and experience in energy and sustainability meant they were well-equipped to support us in the transformation of complex information into a clear, concise and engaging report.”

Sustainability report