“The Marketing Pod has been absolutely invaluable in realising the potential of HubSpot for our business, and they've become a true extension of our own team along the way. Their expert approach has given us a single platform with access to all the marketing tools we need. It’s really powerful to have everything in one place.”
npower Business Solutions (NBS)
Helping npower Business Solutions save £50,000 a year with HubSpot
npower Business Solutions (nBS) is the UK’s leading provider of business energy solutions. Serving more than 22,000 I&C customers across more than 100,000 sites, it helps organisations buy and use energy more efficiently. In 2020, nBS merged with the E.ON group.
The brief
When merging, nBS and E.ON brought together two complementary businesses with different brands, structures, technologies and internal systems.
The challenge for The Marketing Pod? Help overhaul nBS’ digital marketing strategy and find a new website solution within just six months.
nBS and The Pod recognised this was an opportunity to do things better. Its team wanted to take a more joined up approach to digital marketing that would integrate CRM, marketing automation, website (CMS), operations management, surveys and reporting into one system. This would allow the marketing team to create cohesive customer journeys, consolidate costs and give their internal teams better visibility and control.
nBS needed:
- A new website with integrated hosting and easy-to-use visual CMS,
- social media management,
- omni-channel communication, including email, SMS, direct mail, digital advertising, webinars, sales outreach and service communications,
- improved lead and ROI tracking for both online and offline activity,
- better insights into behaviour, firmographics and intent.
Our approach
As Hubspot Platinum Solutions Partners, The Pod was able to solve all of nBS’ challenges with one, fully integrated solution, delivering its entire wishlist.
Our approach means all elements could easily be managed through one central platform. We also provided a personalised syllabus of training to ensure the nBS team knew how to get the most out of its new martech stack.
The Pod’s digital team even delivered the new nBS website early, within budget and with additional functionality than first briefed. This included self-service options for customers, enabling them to manage many aspects of their account online, and the ability for customers and prospects to make call-back requests, automatically routed to the most appropriate person.
The new nBS website has landing pages and content sections segmented by audience, with user experience automated to provide a more relevant and engaging visit. We also automated the new customer onboarding to the nBS digital platform, Dashboard.
Finally, we automated many of nBS’ marketing campaigns, taking care of some of the tactical admin
The results
Providing a single source of truth
With a carefully crafted HubSpot solution, The Pod has provided nBS with:
- a 360° customer view
- transparent, actionable real-time data
- marketing automation
- straightforward social media management
- document tracking
- fully-synchronised calendar bookings
Building a new, engaging website
+265% average time spent on page
Audience segmentation and targeted content for each group has dramatically boosted website engagement.
Freeing up more time for strategy
By automating some of the marketing activities, we removed many admin tasks, leaving the nBS in-house marketing team with more time to focus on strategy.
Ensuring peace of mind
Using HubSpot gave nBS peace of mind that its GDPR, UKGDPR and other privacy compliance obligations are being fulfilled.
5 into 1: Within a week of launching, the company secured a significant new lead who had been directed to the website via email marketing.
50,000
saved per year
Improved
Customer experiences
