Greenhushing: When silence isn’t golden
Our new report, ‘Big green fears: Tackling the monster under the corporate desk’, has just been launched – and the data in it has sparked some intense conversations at Pod. The report addresses a relatively recent phenomenon in the world of sustainability comms: the rise of greenhushing. This is a tendency to avoid talking about sustainability for fear of public scrutiny or regulatory compliance issues. As a team of more than 40 sustainability and energy enthusiasts, we were curious to find out more about this quiet ...
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