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I know what you’re thinking – not another 2025 B2B marketing trends blog. I’ve seen many B2B marketing trend posts recently, all proclaiming the ‘next big thing’. These predictions are often dazzling but daunting. Concepts like AI-powered predictive customer journey mapping are no doubt impressive, but you have to wonder how achievable it is for the majority of brands anytime soon. It involves a huge investment in AI and machine learning technology, as well as vast amounts of clean, organised customer data that - in all honesty - a lot of companies simply don’t possess. ...