How B2B logistics company GEFCO have adapted marketing strategies during Covid-19

Every B2B business has had a different experience of Covid-19. As a global logistics business, GEFCO’s services have remained very much in-demand - but in recent months their primary focus has necessarily been keeping their people safe. It’s meant some significant operational changes, all of which have been made a little easier by meaningful support from HR and marketing.

GEFCO has been extremely proactive in their use of marketing during the recent crisis, acting quickly to address the changing conditions brought about by Covid-19. So, we thought it would be great to catch up with their UK Head of Marketing Lydia Maule on how they have adapted their marketing strategy, to keep staff and customers connected and engaged.

Hear Lydia talk to Pod’s Ellie about how GEFCO switched from in-person Innovation Days to podcasts & virtual events; how they’re still celebrating their staff and upholding their ethos as a people-first business, and the other ways in which GEFCO have used marketing to make sure their staff and customers feel confident and cared for.