"This was a great achievement following a fantastic collaboration between our teams and The Marketing Pod. We have been extremely happy with the results so far, which we couldn’t have achieved without the Pod’s expertise."
Ripley Tools
Improving organic search by 30% in just one quarter
Ripley Tools is a leader in setting the industry standard for cable preparation solutions and accessories to the power utilities, fibre optic and cable television industries. Its pioneering approach to product design has helped develop innovative tools that help solve complex and everyday problems faced by linemen, cable engineers, technicians and installers.
The brief
After experiencing a spell of lower activity on its website, Ripley had expected – and experienced – a month-by-month dip in organic searches. As a result, Ripley and The Marketing Pod put their heads together to come up with a plan to increase organic traffic back up to the levels it had seen the previous year.
Our approach
To inform the strategy, The Pod conducted keyword research and developed a content plan. These assets were informed by what we had discovered was working well for search engines in the current climate, as well as topical and competitor research. We also took into account what was working well for businesses in the equipment and tools industry that Ripley is part of.
After this initial stage, we then went page by page through Ripley’s website to ensure the correct keywords were being utilised in titles, descriptions, header tags and body content. This would ensure the pages were given the best chance of being found by the correct target audience.
The results
As a result of all of these checks coming together, the successful campaign saw organic search to Ripley’s site increase by 30% vs. the previous three months (May–July 2023 vs. February–April 2023).
Organic search increased by 30%
