The Marketing Pod wins Gold and Silver awards at CIPR Midlands PRide

Solihull-based The Marketing Pod won Gold and Silver awards at the Chartered Institute of Public Relations (CIPR) Midlands PRide Awards on Friday November 10 2017, in the Best Publication and Corporate and Business Communications Campaign categories respectively.

The CIPR PRide Awards are leading regional PR industry awards that recognise the outstanding work that PR professionals deliver across the UK. Both of The Marketing Pod’s award wins were for its Missing Millions campaign delivered for its client Inenco, an energy consultancy. The campaign was designed to raise awareness of how Inenco can help businesses to validate their invoices and potentially offset rising costs – such as the increase in the national living wage – by identifying and recovering erroneous charges.

The judges’ comments on the Best Publication entry, which received a Gold award, were: “The Missing Millions publication is a clear, concise and colourful means of persuading businesses to make use of Inenco’s services. Demonstrating the benefits of a proper research process, The Marketing Pod identified a compelling reason for businesses to take Inenco up on its invitation to identify and recover erroneous billing charges. The revenue the publication has helped generate shows just how effective it has been.”

Jodie Williams, co-founder and director of The Marketing Pod, said: “We're so proud to have won both Gold and Silver at this year's CIPR Midlands PRide Awards for work we’ve carried out for Inenco. Our team really enjoyed working on the Missing Millions campaign, and it’s fantastic for its success to be recognised through leading PR industry awards. Achieving Gold and Silver CIPR PRide Awards highlights that we are delivering industry-leading work, boosts team morale and demonstrates the value of PR.”

The Marketing Pod is an integrated marketing agency, supporting clients with PR, design and marketing services. Founded in 2013 by Jennifer Hughes and Jodie Williams, the team has grown to nine with an expanding client base. The CIPR Midlands PRide Gold and Silver wins are the latest accolades for the agency; it was awarded the CIPR Midlands PRide Best Business Communications Campaign of the Year in 2014 and 2015, alongside an Integrated Campaigns award in 2015, and the Best Branding Product or Service by the B2B Marketing Expo Awards in 2016.