5 tips for mastering responsive logos and typefaces in B2B marketing
In the last hour, how many times have you checked your smartphone? And how much of that time was spent on a specific task? If you’re anything like ...
Zoë Barber
Senior Creative
Senior creative Zoë injects colour and imagination into everything she does. She's the person to call on when you need to breathe life into your B2B brand. A talented and dedicated designer, she has 20 years of experience to draw on - but never fails to be one step ahead of the latest design trends.
There is always a fine balance to be achieved in design; between staying true to brand guidelines, and giving the client something really original and attention-grabbing. The best bit of my job is probably when I’m involved during the brand development stage, and get to help a client create a visual identity that will take their business to the next level. It’s exciting because you get to be really creative - to get deep into the brand’s personality and into what they want to mean to their customers.
Zoë Barber
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Zoë Barber
4 logo trends for 2022
When tasked with a new branding project here at The Pod, the part I love ...