Jodie williams_
Co-Founder & Director
A Pod co-founder and director and a demon with a Sharpie, Jodie is always everyone’s favourite accomplice in a planning workshop. She’s a fast-thinking, results-driven strategist with more imaginative flair than you’ll know what to do with. (Luckily, we know what to do with it).
“While I love the structure of the strategic process, I find that I’m in my element during the bit that comes right afterwards: dreaming up the creative ideas that get you closer to your goals. Once you have the strategy as your foundation, it’s easier to come up with original and innovative tactics that can take brand and product messages to the audience in a way that resonates - and can really deliver results.”
Jodie Williams
Some Highlights
Inspired On Demand
Creating the concept for Inspired Energy’s On Demand week - a completely digital event created to replace in-person events during lockdown
What’s Your Score?
Creating our own ‘What’s Your Score?’ campaign, which used gamification and was highly personalised - and won an award for The Marketing Pod.
Read more from Jodie
Blog
