--- title: Team - Emma Crofts | The Marketing Pod description: One of our senior content writers, Emma C has a way with words that makes B2B more beautiful. --- [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog) - [Work with us](https://marketingpod.com/contact) [![the-marketing-pod](https://marketingpod.com/hs-fs/hubfs/the-marketing-pod.png?width=186&height=115&name=the-marketing-pod.png "the-marketing-pod")](https://marketingpod.com) - About - [Who are we?](https://marketingpod.com/about) - [Our values](https://marketingpod.com/about#our-values) - [Our growth story](https://marketingpod.com/about#timeline) - [Our team](https://marketingpod.com/about#module_team) - Services - [Strategy](https://marketingpod.com/strategy) - [Digital](https://marketingpod.com/digital) - [Creative](https://marketingpod.com/creative) - [PR](https://marketingpod.com/public-relations) - [Content](https://marketingpod.com/content) - [Partners](https://marketingpod.com/partners) - Our solutions - [Decarbonisation & sustainability](https://marketingpod.com/industries/decarbonisation) - [High growth businesses](https://marketingpod.com/industries/high-growth) - [B2B Enterprises](https://marketingpod.com/industries/b2b) - [Case studies](https://marketingpod.com/case-studies) - [Blog](https://marketingpod.com/blog-resources) - [Careers](https://marketingpod.com/careers) - [Contact](https://marketingpod.com/contact) [Start a project](https://marketingpod.com/contact) - - - - - - - ![emma-crofts](https://marketingpod.com/hs-fs/hubfs/emma-crofts.jpg?width=800&height=800&name=emma-crofts.jpg) # Emma Crofts ## Head of Content & PR Our Head of Content & PR, Emma C has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she’ll give it her all. > ![Quote icon](https://marketingpod.com/hubfs/Quote.png) > > I’m a big believer in creative collaboration; I love it when differently wired minds come together and you see really interesting and original ideas take shape. There’s nothing better than leaving a workshop or meeting with a pile of notes and then adding your own research and quietly crafting it all into cohesive and compelling content. > > Emma Crofts ## More from Emma [![](https://marketingpod.com/hubfs/TMP5122%20Pod%20Always%20On%20B2B%20Credibility%20Blog%20Cover%20Image%20v1_01.jpg)](https://marketingpod.com/blog/the-b2b-credibility-challenge-how-can-you-build-brand-trust) [Content Marketing](https://marketingpod.com/team/content-marketing) [B2B](https://marketingpod.com/team/b2b) 17 November 2025 ### [The B2B credibility challenge: How can you build brand trust?](https://marketingpod.com/blog/the-b2b-credibility-challenge-how-can-you-build-brand-trust) What do B2B decision makers care about? Follow the wrong path on LinkedIn and you could be forgiven for thinking that all B2B buying decisions are ... [![Emma Crofts](https://marketingpod.com/hubfs/Em%20C.jpg) Emma Crofts](https://marketingpod.com/blog/author/emma-crofts) [Read more](https://marketingpod.com/blog/the-b2b-credibility-challenge-how-can-you-build-brand-trust) [![](https://marketingpod.com/hubfs/TMP5122%20Marketing%20Pod%20Blog%20Cover%20Images%20v1A.jpg)](https://marketingpod.com/blog/generative-engine-optimisation-geo-for-business-websites) 7 April 2025 ### [Generative Engine Optimisation (GEO) for business websites](https://marketingpod.com/blog/generative-engine-optimisation-geo-for-business-websites) Anyone who has used a search engine recently will have noticed a change to the way that search results are displayed. Many searches will now ... [![Emma Crofts](https://marketingpod.com/hubfs/Em%20C.jpg) Emma Crofts](https://marketingpod.com/blog/author/emma-crofts) [Read more](https://marketingpod.com/blog/generative-engine-optimisation-geo-for-business-websites) [![](https://marketingpod.com/hubfs/Imported_Blog_Media/TMP4295+Pod+Blog+Cover+Images+2024-06+Opt1+v1.jpg)](https://marketingpod.com/blog/are-brand-archetypes-still-relevant-to-marketing-today) 31 May 2024 ### [Are brand archetypes still relevant to marketing today?](https://marketingpod.com/blog/are-brand-archetypes-still-relevant-to-marketing-today) ### What are brand archetypes and are they still relevant? Brand archetypes have long been a staple in the ... [![Emma Crofts](https://marketingpod.com/hubfs/Em%20C.jpg) Emma Crofts](https://marketingpod.com/blog/author/emma-crofts) [Read more](https://marketingpod.com/blog/are-brand-archetypes-still-relevant-to-marketing-today) ## Partnering with the best [![Hubspot Platinum Solutions Partner logo](https://marketingpod.com/hubfs/HubSpotSolutionsPartner_Platinum_nowrap.png)](https://marketingpod.com/partners/hubspot) [![ logo](https://marketingpod.com/hubfs/Google+Partner.png)](https://marketingpod.com/partners/google) [![LinkedIn logo](https://marketingpod.com/hubfs/linkedin.png)](https://marketingpod.com/services/digital-marketing) [![Cognism logo](https://marketingpod.com/hubfs/Cognism-Logo.png)](https://get.cognism.com/marketingpod) [![Livestorm logo](https://marketingpod.com/hubfs/livestorm.png)](https://get.livestorm.co/marketingpod) [![Typeform logo](https://marketingpod.com/hubfs/Typeform.png)](https://typeform.partnerlinks.io/marketingpod-websitefooter) [![Hotjar logo](https://marketingpod.com/hubfs/Hotjar+Partner+Badge+(1).png)](https://invite.hotjar.com/marketingpod) [![Apollo.io logo](https://marketingpod.com/hubfs/IMG_0560.png)](https://get.apollo.io/marketingpod-prospect) [![Zoominfo logo](https://marketingpod.com/hubfs/zoominfo.png)](https://try.zoominfo.com/marketingpod) ![ logo](https://marketingpod.com/hubfs/agency-badge-hero-img.png) ![ logo](https://marketingpod.com/hubfs/Adobe_Solution-Partner_Bronze.png) ![ logo](https://marketingpod.com/hubfs/ActiveCampaignPartner.png) ## Are you ready to chat? Supercharge your marketing efforts with five centres of excellence, delivered by one collaborative team. If you’re ready to take your B2B marketing campaigns to the next level, then we’d love to chat. 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