Are brand archetypes still relevant to marketing today?
Brand archetypes have long been a staple in the marketing toolkit, but in recent times their usefulness has been ...
Our Head of Content & PR, Emma C has a way with words that makes B2B more beautiful. On a mission to jettison jargon, she’s always thoughtful and thorough in her approach to content creation. Whether it’s a social media post or a lengthy report, you can be sure she’ll give it her all.
I’m a big believer in creative collaboration; I love it when differently wired minds come together and you see really interesting and original ideas take shape. There’s nothing better than leaving a workshop or meeting with a pile of notes and then adding your own research and quietly crafting it all into cohesive and compelling content.
Emma Crofts
Brand archetypes have long been a staple in the marketing toolkit, but in recent times their usefulness has been ...
Content marketing is potentially more important for B2B businesses than any other type of organisation. Why? Well, ...
With the news agenda moving more quickly than ever and the rise of social media creating intense competition for ...