Why B2B should invest in brand awareness
Until recently, B2B marketers who weren’t delivering more leads than their sales team could keep up with wouldn’t be considered worth their ...
Cath Lyon
Content Writer
Cath is one of our talented wordsmiths at Pod, turning complex topics into crisp, compelling content that connects. From blogs and whitepapers to messaging frameworks and brand stories, Cath brings creativity and clarity to every brief. She’s also never short of a strong idea or two.
When she’s not writing, you’ll find her tackling something else entirely - on the rugby pitch
I love turning a complex idea into compelling, easy-to-understand communications.
Cath Lyon
Cath Lyon
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