A white paper must be genuinely forward-thinking and issue-led. It should present valuable and persuasive research on a top industry topic, bringing clarity to a problem while offering a clear way forward.
Authoritative and convincing, white papers provide an opportunity to establish your brand as a true thought leader. But how do you create white papers that convert? How should you approach planning a white paper that influences and compels?
Alternatively an e-guide might appeal to a wider audience when tackling a business subject. More visually led, e-guides generally take less time to read than white papers, and are typically more interactive and engaging than a predominantly text-based piece of research. But how do you choose the best topic for your e-guide? And what assets and visuals can you employ to help energise this content?
From commanding B2B white papers which add weight to your marketing efforts, to shorter, snappier e-guides, we’d love to collaborate to help formulate your long-form content.
